Led business development and brand growth for unicorn startup and global leader in CPG / consumer goods, regimagining omnichannel commerce and consumer products DTC and Amazon e-commerce businesses with revenues of over $1B, and valuation of $10B, and $100M in profit

Head of global marketing for Evenflo, a leading manufacturer of consumer products in the juvenile and toy industries worldwide, and subsidiary of Goodbaby International. I lead marketing across the brand portfolio of the Evenflo, Rollplay and Exersaucer brands, including brand strategy, marketing, communications and product launches.

Head of strategy for Charles River Interactive, an award-winning marketing consultancy focused on direct response, leading engagements for clients in the healthcare, security, non-profit and education sectors.

✦ Led a team of marketing professionals to concept and deliver cross-channel activations for clients including UNICEF, Boston Children's Hospital, Constant Contact, Genzyme Sanofi, IBM Security and The Jimmy Fund
✦ Partnered with clients and stakeholders to deliver high value, ROI-based strategies to address complex business challenges, drive performance and build brand awareness

Head of marketing for National Amusements, a global entertainment company, and parent of CBS and Viacom. Led a team of marketing professionals across the US, Europe and South America to develop and execute marketing strategies for the company's Showcase, Showcase Cinema de Lux, Showcase SuperLux, Multiplex and UCI brands. 

✦ Set global strategy for advertising, social media, digital marketing, content, loyalty, PR and e-commerce user experience for over 50MM customers worldwide
✦ Developed strategic partnerships with Dolby, IMAX, Coca-Cola, Pepsi and film studios, including Disney, Warner Brothers, FOX, Universal and Sony to establish successful and profitable co-branded campaigns and promotions to drive top line revenue
✦ More than doubled loyalty membership in three years, increasing visitation, spend per visit and driving trial for high value experiences.

As Director of Product, managed customer experience, feature design and development for RapidBuyr, an e-commerce daily deals startup for small and medium-sized businesses. 

✦ Played a key role in launching and managing the business in a high-growth startup environment, leading product,  design and technology development teams, and optimizing business processes
✦ RapidBuyr was successfully merged with Reach Analytics in 2013

Held multiple roles in account and program management, leading digital marketing efforts for Dunkin’ Donuts, Baskin-Robbins and UNICEF accounts. 

✦ Supervised product launches, promotions, email and mobile marketing, online media, social media and liaised with strategic partners on paid search and SEO activations
✦  Managed acquisition initiatives for Baskin-Robbins’ loyalty club, oversaw redesign of Dunkin’ Donuts corporate website, and directed BaskinRobbins.com redesign
✦ Promoted to Director of Program Management and Head of PMO in 2009, overseeing financial, budget and process management, while continuing to lead project management on key accounts

Marketer

Amber Stepper | Peerlist Profile

Dunkin' Donuts "Dunkin' Run" was designed to create new ways to socially engage with consumers on the go.  The Dunkin' Run mobile platform simplified and expanded upon existing consumer behavior of "making a run" for coffee. The mobile appl

Dunkin' Run - Dunkin' Donuts First Mobile Application

Implemented Day CQ5, and overhauled legacy architecture, technology and content.

Dunkin' Donuts Site Redesign

Migrated from brochure-ware experience to engaging experience better-aligned with brand transformation by overhauling legacy architecture, technology and content.