Created a central platform which helped various gojek services incentivize relevant habits for one million + driver partners in Indonesia

Prototyping & soft-launch of casual mobile games from scratch.

Joined as a Product Analyst. Promoted to Product Manager position.

❉ EA Monopoly Slots (Jul 2015 - Oct 2016) ❉
High ARPDAU Social Casino Game
→ In 10 months, delivered Incremental ARPDAU of 15%+
→ Spender Conversion rate increase of 20%+
→ Launched Dynamic Lobby feature which increased D2 retention by 3.5 %
→ Launched personalised monetisation offers through Lobby which increased total spender conversion by 15%+ (e.g. starter/whale pack)
→ Launched Piggy Bank feature based on Loss Aversion mechanic which increased new spender conversion by 18%
- In-Game Economy Balancing (Coins/Diamonds)
- Player Progression Balancing (Balancing XP curve for retention & monetization)
- Spend behaviour based segmentation analytics (Whales, Dolphins, Minnows, Non-Spenders)
- Engagement behaviour based segmentation analytics (high rollers, time-in-game)

❉ Plants vs Zombies + Bejeweled Classic (Jan 2017 - Sep 2018) ❉
High installs & double digit MAU casual games
→ Portfolio level optimizations delivering

→ Creation of fraud risk rules for live transactions leading to cost savings of~$4MM annually
→ Consulting business partners from different parts of large supply chain to help them drive their day-to-day decisions using analytics (lead team of 3)

→ Worked on 6+ engagements and helped convert a couple of key pilot engagements to long-term engagements (double digit $MM rev.)
→ Consequentially promoted twice (consecutively) and was awarded the first ever Axtria Value Ambassador award
→ Mentored 2-3 new hires each quarter as I moved from one mature engagement to the next pilot

→ Marketing analytics for a direct bank: Identified a cross sell segment with 2x the expected response rate and ~2.5x average income (CMO level recommendations)

→ Identified customers of a large American bank likely to purchase AD&D Insurance
→ Measured effectiveness of FSI & other marketing vehicles for a US based IT Giant

Amul Badjatya

Lead PM at Target. Ex - Gojek. EA (Electronic Arts). Flipkart | NIT Raipur CSE 2010