The nursery supports families in crisis who use it as a resource during this difficult period. The nursery serves children aged newborn through 5 years old--a sister home shelters older children--and provides children with a safe, secure home away from home during this period. While staff members are occupied with duties like admissions and meal preparation, volunteers tend to be responsible for the bulk of the childcare including: serving meals, dressing them, putting them down for nap sand bedtime, playtime, and giving lots of love. It's one of the most rewarding things I've ever done.

Drove marketing administration efforts for sales of Berkeley-area residential properties; created brochures and flyers, developed property-specific Websites, and listed properties in appropriate publications. Logged closings and commission checks; wrote biographies for new agents. Maintained firm’s corporate Facebook site, including finding relevant content and adding commentary

Contributed to production of report findings from qualitative market research engagements. Synthesized research results into comprehensive, detailed analyses. Assessed and interpreted focus group participants’ perceptions in functional areas such as: message testing and word usage, benefits statements, stimulus review and naming. Proofed and copy edited presentations, reports and proposals.

Drove global sales and market creation process for ATP Canada’s recently introduced PowerPoint-automation software, Rosetta Studio. Guided qualified prospects through sales cycle from initial engagement through trial phase to adoption of software. Educated prospective customers about the business benefits of report automation; created sales and marketing documents to facilitate promotional efforts.

Conduct in-store ethnographic fieldwork for consumer-insights research firm. Gather data on consumer preferences and shopping behavior using observational and ethnographic interview research techniques. Leverage real-time electronic surveying tools and recorded verbatim comments to audit consumers’ product preferences and shopping patterns.

Managed global research for west coast operation of branding strategy firm. Collaborated with lead consultant to scope research process, define project and screening criteria, and manage the supplier relationship and recruitment process.  Selected preferred market research suppliers and facilitated development of network of international research partners; established preferred client status with two major research houses that resulted in notable service discounts. Costed research for sales proposals, negotiated and authorized all research expenditures, and reconciled research costs at the completion of each engagement.

Provided insight and guidance to technology vendors as they refined marketing, partnering and competitive strategies for selling and delivering software in an Internet economy. Conducted research and analysis on emerging trends in the business-solutions market; wrote syndicated market strategy reports and articles. Assessed competitive landscape and assisted vendors in refining their value proposition and defining meaningful return-on-investment (ROI) and benefits statements.

Managed vendor-commissioned custom consulting projects and produced deliverables such as educational white papers and partnering landscapes. Led multi-client sponsored Web-based study on adoption of new types of technologies. Quoted in Wall Street Journal, BusinessWeek, ABCNEWS.com, and REUTERS; served as analyst reference for venture capital firms and the press.

Amy Stevens

Intrepid Qualitative Market Researcher & Insights Seeker