Crafting consumer-side experience for E-Store, India’s one of the biggest hyperlocal marketplace for consumers to purchase products on No Cost EMI.

•	Design and deliver innovative online customer-centric journeys and boost revenue generation, increase efficiency and reduce cost
•	Implement the strategic design and team process and decision making, including planning, prioritizing, and scheduling
•	Work closely with cross-functional teams to deliver and execute to improve platform experience
•	Conduct A/B testing for the best and most impactful experience

Building a great user experience for one of the most exciting loyalty platforms for India, rewarding users for their daily habits like reading news, watching videos etc.

Responsible for all phases of the UX process, from conception and information architecture to wireframing and prototyping to visual design.

Brand development, website traffic growth, website UI and advertising revenue.

Rajesh Tripathi

Head Of Design @Bajaj Finserv - B2B & COE | Ex-Times Internet | Ex-MakeMyTrip