Chief Transformation Officer at Sohar International

In my role as subject matter expert for interactive communities at RBS I was asked to advice one of the bank's key partners, An Inspiration Journey ("AIJ"). AIJ helps support organisations to deliver better balanced business throughout the 

AIJ TV Community

A relaxed weekly conversation plus regular live panels and dedicated coverage from industry events. The team discuss - and disagree about - the topics that matter in mobile.

The 361 Podcast is hosted by Ben Smith of Wireless Worker, Ewan M

361 Podcast

After closely observing many of Reed Exhibitions' big shows, I theorised that it would be possible to establish a booth camera system and process that would enable attendees to offer their opinions for 60 seconds, directly to camera -- and 

Boothchat for Exhibitions

I conceived, developed and produced Decision Makers TV as a proof of concept for the leadership team at World Travel Market (WTM). The site profiles senior "C-Level" executives from the travel industry on camera. It's been incredibly well r

Decision Makers TV

A key challenge during exhibitions is to obtain good quality testimonials. The standard methodology involves customers taking lots of time out of their busy show days to author written testimonials. I was looking for a way to dramatically b

Exhibition Video Testimonials System

With iPads entirely new to the enterprise (and iPhones only recently equipped with enterprise-grade security capabilities), I was charged with running an iPhone and iPad pilot across the Reed Exhibitions business. 

I wrote the terms of r

Ewan MacLeod

Chief Transformation Officer at Sohar International