Founded and managed a vintage clothing company called "Niche".

Niche Vintage Clothing

Founded and developed blog "Humans of Miami".

Humans of Miami

• Directed the firm's branding, messaging, and communications efforts
• Aided early-stage founders in developing their startup messaging and PR efforts
• Partnered with Google, Meta, Microsoft, Amazon Web Services (AWS), monday.com, Intel, and more on hosting startup events reaching 20k+ founders, entrepreneurs, and tech leaders
• Wrote and edited blogs on pitch decks, investments, the downturn, dev-tools, crypto, health-tech, generative-AI, and more
• Planned and executed an inaugural Pre-Seed Summit in Israel

• Managed the external messaging and brand of the company
• Planned and hosted industry-related webinars and events
• Wrote blogs, white papers, and the annual report
• Developed a strategic messaging plan for the company website rebrand

Worked directly with founder on UX/UI development and growth plan.

• Co-directed IDF’s marketing strategy in crisis and operational situations. 
• Managed strategy and development of the IDF’s Twitter, reaching 10K+ global leaders, journalists, and thinkers.
• Trained new soldiers, ensuring that all digital policies and protocols were followed.

• Developed content that reached an audience of more than 200 million, across 7 continents via 5 digital platforms.
• Co-wrote in-depth digital strategy presentations given at the 2019 Institute for National Security Studies conference as well as to the Washington Institute for Near East Policy.
• Created strategy and directed content development including video scripts, website articles, captions, and news updates for IDF’s Twitter, Facebook, Instagram, YouTube, and website.

Attached below is a range of media coverage and project examples:

As managing director of an NGO that trains clients in effective communication, messaging, and branding techniques, my responsibilities included: 

𝗣𝘂𝗯𝗹𝗶𝗰/𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀:

• Directed NGO through rebranding process including new brand identity, logo, and website.
• Developed organizational strategy and growth plan for an NGO with annual budget of $4M.
• Developed and managed strategic partnerships with 100+ institutions and collaborated with 20+ global NPOs and NGOs.

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:

• Developed and managed a year-long, 10-part digital media training, coaching assets to reach target audience members. 45+ assets trained. 100k+ target audience members reached.
• Developed 6 global public engagement campaigns reaching 50K+ target audience members.
• Founded, developed, and instituted “Startup Nation Technology Fairs”— an international showcase of 80+ global startups, with 50+ partnering institutions, reaching 10K+ assets.
• Led 25+ missio

Built strategic partnerships with 50+ institutions and managed 100+ assets. Presented at 40+ institutions, reaching thousands.

Managed communication and activities related to ICC within the campus sphere.

Honors College Representative to the University Board of Trustees
Social Media Manager- FIUnite Student Government Party
President- Shalom FIU, Israel Campus Association
Executive Board Member- Hillel on Campus

Fay Goldstein

XX