Executive MBA

Bachelor of Arts (BA)

Co-Founder, CEO

• Directed the firm's branding, messaging, and communications efforts
• Aided early-stage founders in developing their startup messaging and PR efforts
• Partnered with Google, Meta, Microsoft, Amazon Web Services (AWS), monday.com, Intel, and more on hosting startup events reaching 20k+ founders, entrepreneurs, and tech leaders
• Wrote and edited blogs on pitch decks, investments, the downturn, dev-tools, crypto, health-tech, generative-AI, and more
• Planned and executed an inaugural Pre-Seed Summit in Israel

Director of Marketing and Communications

• Managed the external messaging and brand of the company
• Planned and hosted industry-related webinars and events
• Wrote blogs, white papers, and the annual report
• Developed a strategic messaging plan for the company website rebrand

Strategic Communications and Development Manager

Worked directly with founder on UX/UI development and growth plan.

UX/UI Writer

• Co-directed IDF’s marketing strategy in crisis and operational situations. 
• Managed strategy and development of the IDF’s Twitter, reaching 10K+ global leaders, journalists, and thinkers.
• Trained new soldiers, ensuring that all digital policies and protocols were followed.

Lead Operational Strategist

• Developed content that reached an audience of more than 200 million, across 7 continents via 5 digital platforms.
• Co-wrote in-depth digital strategy presentations given at the 2019 Institute for National Security Studies conference as well as to the Washington Institute for Near East Policy.
• Created strategy and directed content development including video scripts, website articles, captions, and news updates for IDF’s Twitter, Facebook, Instagram, YouTube, and website.

Attached below is a range of media coverage and project examples:

Director of Digital Marketing

As managing director of an NGO that trains clients in effective communication, messaging, and branding techniques, my responsibilities included: 

𝗣𝘂𝗯𝗹𝗶𝗰/𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀:

• Directed NGO through rebranding process including new brand identity, logo, and website.
• Developed organizational strategy and growth plan for an NGO with annual budget of $4M.
• Developed and managed strategic partnerships with 100+ institutions and collaborated with 20+ global NPOs and NGOs.

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:

• Developed and managed a year-long, 10-part digital media training, coaching assets to reach target audience members. 45+ assets trained. 100k+ target audience members reached.
• Developed 6 global public engagement campaigns reaching 50K+ target audience members.
• Founded, developed, and instituted “Startup Nation Technology Fairs”— an international showcase of 80+ global startups, with 50+ partnering institutions, reaching 10K+ assets.
• Led 25+ missio

Managing Director

Built strategic partnerships with 50+ institutions and managed 100+ assets. Presented at 40+ institutions, reaching thousands.

East Coast Regional Advisor

Intern

Managed communication and activities related to ICC within the campus sphere.

Operations Intern

Honors College Representative to the University Board of Trustees
Social Media Manager- FIUnite Student Government Party
President- Shalom FIU, Israel Campus Association
Executive Board Member- Hillel on Campus

Honors College Representative

Managed initiatives with university and community leaders and organizations.

Campus Liaison

Know about Fay Goldstein's work experience, education, bootcamps, certifications, and much more. Fay Goldstein

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