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An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

Laws of UX

UX Laws

• Customized guidance for graphic design career advancement.
 • Trustworthy mentorship fostering professional growth.
 • Expert knowledge of graphic design principles and best practices.
 • Proficiency in industry-standard design software and tools.
 • Effective communication and collaboration skills.
 • Strong problem-solving and critical thinking abilities.
 • Attention to detail, ensuring high-quality design outcomes.
 • Continuous learning to stay updated with design trends and technologies.
 • Portfolio review and feedback to enhance design skills.
 • Support in developing a unique design style and creative approach.

Graphic Designer Mentor

• Personalized guidance and support tailored to individual design goals.
 • Ability to maintain confidentiality and establish a trusted mentor-mentee relationship.
 • Conducting one-to-one sessions focused on professional growth and development.
 • Deep knowledge of industry trends and emerging technologies in digital design.
 • Strong ability to provide constructive feedback and assist in refining design skills.
 • Offering career advice and guidance for professional development.
 • Encouraging creative exploration and pushing boundaries in design projects.
 • Building a supportive partnership to overcome challenges and achieve design aspirations.

Diploma of Education

• Worked with clients to gather and define requirements, establish scopes and managing project milestones.
 • Designed website layouts, templates and unique branded looks.
 • Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
 • Created digital image files for use in digital and traditional printing methods. Applied creative expertise to present marketing concepts.
 • Developed display, marketing and packaging materials to support product branding strategies.
 • Designed creative digital displays used in on-line advertising for local businesses.
 • Completed final touches for projects such as images sizes and font selection. Applied knowledge of production to create high-quality images.
 • Developed creative design for print materials, brochures, banners and signs. Created designs and collaborated with technical team to complete projects.

Senior Web and Graphic Designer

• Develop and execute creative design concepts that align with our brand identity, effectively communicating our Italian heritage, artisanal approach, and the joy of gelato.
 • Design and produce visually appealing materials for various platforms, including digital marketing campaigns, social media graphics, website visuals, packaging, menus, signage, and promotional materials.
 • Collaborate closely with the marketing team to create engaging and innovative marketing campaigns that elevate our brand and drive customer engagement.
 • Manage the complete design process, from conceptualization to execution, ensuring consistency and quality across all design deliverables.
 • Maintain and update our website, ensuring a seamless and visually appealing user experience. Collaborate with developers to implement new features and functionalities.
 • Stay updated on design trends, emerging technologies, and industry best practices to continuously enhance the visual impact and user experience of ou

Senior Graphic Web Designer

• Developed, implemented and managed marketing and design of AD items.
 • Conceptualized and developed graphics products for Social, Websites and AD
 • Campaigns projects using Adobe Creative Suite.
 • Developed collateral such as display, marketing and packaging materials to support
 • product branding strategies.
 • Developed creative design for marketing packages, including print materials, brochures,
 • banners and signs.
 • Designed website layouts, templates and unique branded looks.
 • Created aesthetically-pleasing advertisements that complemented products.
 • Designed graphics for websites, logos and promotions for marketing purposes.
 • Created designs and collaborated with technical team to complete projects.

Senior Graphic Designer

•	Used Photoshop and Illustrator to create images and layouts for over 100 projects.
	•	Managed all phases of 100 new product developments, including conceptualizing designs, managing milestones and incorporating customer feedback.
	•	Developed collateral such as display, marketing and packaging materials to support product branding strategies.
	•	Worked with clients to gather and define requirements, establish scopes and managing project milestones.
	•	Coordinated, created and scheduled content, designs and periodic updates to company website.
	•	Used Photoshop to develop product mockups and prototype designs.
	•	Developed creative design for marketing packages, including print materials, brochures, banners and signs.
	•	Developed, implemented and managed marketing and design of Social Media items.
	•	Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
	•	Monitored social media and online sources for industry trends.
	•	Devoted speci

Jul 2019 – Nov 2019 (5 mos)
 • Designed and implemented graphic materials for digital and print campaigns for Parksocially, an app that facilitates the sharing of available parking spaces in NYC, creating a network of sharing and support.
 • Developed questionnaires and A/B proposals for user feedback and conducted final testing phases to ensure optimal design solutions.
 • Produced high-fidelity graphics ready for campaign deployment, maintaining consistency across various digital and print platforms.
 • Collaborated closely with team members to align design strategies with marketing objectives and enhance user experience.
 • Stayed abreast of industry trends and best practices in graphic design to deliver visually compelling and effective campaign materials.
 • Contributed to the growth of Parksocially by creating engaging and visually appealing graphic content that resonated with target audiences.
 • Actively participated in brainstorming sessions and provided creative insights to i

Marketing Graphic Designer

• Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
 • Conducted unit testing to deliver optimal browser functionality.
 • Designed, implemented and monitored web pages and sites for continuous improvement.
 • Optimized and repaired corporate website based on Wordpress platform.
 • Strengthened company brand and identity by creating distinctive website and logo.
 • Took concepts and produced design mockups and prototypes to strengthen designs, enhance user experiences and improve site interactions.
 • Implemented Google Campaigns and SEO for various types of websites.

•	Demonstrated expertise as a Senior Graphic Designer specialized in web, mobile app, prototyping with Figma, and digital design for over 20 years, delivering exceptional design solutions.
	•	Proficiently used industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as Figma for prototyping, to create visually captivating designs across web and mobile platforms.
	•	Specialized in designing user interfaces (UI) and user experiences (UX) for websites and mobile applications, ensuring seamless navigation, optimal user flow, and engaging digital experiences.
	•	Created wireframes, mockups, and prototypes using Figma to visualize and communicate design concepts and interactions effectively.
	•	Collaborated closely with clients, developers, and stakeholders to understand project requirements and translate them into visually stunning and functional digital designs.
	•	Implemented best practices in information architecture, interaction desig

Senior Visual Designer

•	Used Photoshop and Illustratorto create images and layouts for over 20 projects.
	•	Developed collateral such as display, marketing and packaging materials to support product branding strategies.
	•	Coordinated, created and scheduled content, designs and periodic updates to company website.
	•	Conceptualized and developed graphics products for Brochure, Packaging and Logo projects usingIllustrator.
	•	Used Photoshop and Illustrator to develop product mockups and prototype designs.
	•	Developed creative design for marketing packages, including print materials, brochures, banners and signs.
	•	Monitored social media and online sources for industry trends.
	•	Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.

•	Lead the design process for web and mobile applications, applying expertise in UI/UX design.
	•	Conduct user research to gain insights into user needs, behaviors, and desires.
	•	Develop clear and intuitive information architectures for seamless navigation.
	•	Create visually appealing and functional user interfaces (UI) adhering to usability and accessibility standards.
	•	Define user flows, wireframes, and prototypes to iterate on design concepts.
	•	Conduct user testing sessions and gather feedback for continuous improvement.
	•	Collaborate with cross-functional teams to define project requirements and constraints.
	•	Utilize rapid prototyping tools to effectively communicate design ideas.
	•	Establish and maintain a design system for consistency across interfaces.
	•	Evaluate product metrics and suggest iterations for enhanced user experience.
	•	Stay updated with industry trends and emerging technologies in UI/UX design.
	•	Provide leadership and mentorship to junior team member

Senior UX Designer

<p>	•	Manage and optimize digital properties, ensuring an engaging and informative online presence.
	•	Update and manage website content using advanced CMS tools, maintaining accuracy and alignment with brand guidelines.
	•	Develop and maintain HTML, CSS, and XHTML markup, collaborating with designers and developers to implement enhancements.
	•	Conduct regular site audits to identify and resolve performance and usability issues.
	•	Utilize SEO best practices and web analytics tools to drive site performance and provide actionable insights.
	•	Lead web projects from concept to completion, working with cross-functional teams to meet deadlines and deliver high-quality results.
	•	Provide technical support for web-related issues, liaising with IT and other departments to resolve challenges.
	•	Apply UX/UI principles to improve website usability and user experience, ensuring intuitive navigation and design consistency.</p>

Gianluca Boccia

Visual and Digital Problem Solver