An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

Laws of UX

UX Laws

Visual and Digital Problem Solver

medium

Collections of books, podcasts, videos, and links by Gianluca Boccia

Collections by Gianluca Boccia • Peerlist

User Experience (UX)

User Interface Design

Product Design

User Experience Design (UED)

Content Management Systems (CMS)

Figma

Adobe Photoshop

Art Direction

Graphic Design

Photoshop