Helping impactful brands and entrepreneurs | Hacking SMB ARR $2M to $4M, $4M to $8M in 6-12 months | Marketing, digital 

<h3 class="rich-heading">The Yandex team has given us&nbsp;the task of&nbsp;launching an&nbsp;Instagram account*</h3>@yandex_experts, aimed at&nbsp;direct communication with the target audience, increasing loyalty to&nbsp;Yandex advertising products and creating a&nbsp;community of&nbsp;market professionals.*A resource whose activities are banned in Russia.The original hypothesisCreating a community of professionals in the marketing and business industry will help Yandex:1 In attracting new customers.2 In increasing loyalty to Yandex advertising products.3 In the creation of a community of market professionals.Target audienceWith or&nbsp;without experience of&nbsp;doing business online, interested in&nbsp;digitalization of&nbsp;their own or&nbsp;client’s business.<ul><li>Existing entrepreneurs</li><li>Freelancers</li></ul>Plan for achieving the goal1 Growth in subscriber base with the help of&nbsp;targeting advertising and advertising from bloggers. Without the use of&nbsp;givens and other similar mechanics.2 Creating and publishing content two-week sprints to&nbsp;allow for flexibility in&nbsp;changes and more experimentation during the pilot (6 months).3 Daily collection of statistics at&nbsp;every stage of&nbsp;audience engagement: from viewing ads to&nbsp;signing up&nbsp;and submitting an&nbsp;application.4 Ongoing testing creatives in&nbsp;advertising to&nbsp;find the main values for the audience.What did for the time of the pilot:<ul><li>Developed a design guide.</li><li>Launched 14 content plans (109 posts, 303 stories, 16 IGTVs).</li><li>Determined the best rubrics on ER and ERR.</li><li>We launched a conference with Yandex employees and experts on "How to promote small businesses online" in live broadcasts and IGTV Instagram.</li><li>Created Taplink with Facebook Pixel installed to gather the audience, leading to application forms with Yandex commercial products and Yandex online training courses.</li><li>Tested 33 creatives in targeting ads with a reach of 3.793 million people.</li><li>Contacted 2,205 bloggers. Made 34 ads with a reach of 1.029 million people.</li><li>Together with the Yandex team we launched and held a contest for entrepreneurs #yandex_historyyougobiznes, which collected more than 50 cases.</li></ul>

Yandex training experts

<h3 class="rich-heading">The original hypothesis</h3>Before our cooperation, the clinic had already been operating for 11 years, had a 7.6% market share online and competed with the market leader in Russia and Turkish clinics. In the last three years, the clinic was stagnating: there was no growth in sales.The owner was convinced that this was due to poor ad set-up by the previous team. But we wondered, "Is it really about advertising, and do we need to work with it to increase profits?"<h3 class="rich-heading">Target audience</h3>All over the world the problem of&nbsp;hair loss is&nbsp;more peculiar to&nbsp;men. Nevertheless, women also face the problem of&nbsp;male pattern hair loss caused by&nbsp;hormonal imbalance or&nbsp;acquired as&nbsp;a&nbsp;result of&nbsp;illness or&nbsp;injury. However, the level of&nbsp;the problem in&nbsp;this situation differs for people: it’s one thing for a&nbsp;man to&nbsp;lose his hair after 45, and another thing to&nbsp;be&nbsp;bald at&nbsp;the age of&nbsp;18−25. For girls, the issue of&nbsp;hair loss is&nbsp;more acute than for men.<h3 class="rich-heading">Plan for achieving ﻿the goal</h3>We&nbsp;did an&nbsp;analysis on&nbsp;the available market online and figured out the weaknesses in&nbsp;the funnel*: market&nbsp;— traffic&nbsp;— converter&nbsp;— sales&nbsp;— finance.<h3 class="rich-heading">KPI </h3>After analysis, we&nbsp;realized that it&nbsp;is&nbsp;not at&nbsp;all about advertising, in&nbsp;the first place we&nbsp;need to&nbsp;work on&nbsp;the conversion to&nbsp;the application, sale and increase the average check.Conversion to application<hr>2% instead of the current 1%Conversion to sales<hr>18% (no data were collected before)Average check<hr>Increase by 30%<h3 class="rich-heading">What did</h3><ul><li>Implemented CRM.</li><li>Conducted audience research to find positioning and change the site.</li><li>Redesigned promotional materials and launched new advertising channels.</li><li>Assembled a Growth Hacking team. Launching hypotheses in 6 hours.</li></ul><h3 class="rich-heading">Results for 2021</h3><ul><li>site conversion increased 2.9 times: from 1% to 2.9%</li><li>revenue increased by 24.45%</li><li>the number of applications increased 4.8-fold, from 290 to 1,419</li><li>opened a second clinic in Moscow</li><li>the average bill increased by 30%</li></ul>Take the first step to growth in business - leave an application!<h3 class="rich-heading">The key to the result</h3>1 Calculating the marketing unit: found weak points in marketing and business2 Changing the website and promotional materials3 Educating the audience at&nbsp;different levels of&nbsp;decision-making and gradually leading them to&nbsp;a&nbsp;consultation with a&nbsp;physician in&nbsp;the clinic4 Launch of new advertising channels5 Implement end-to-end analytics and focus on numbers6 Changing the team’s mindset: introducing a&nbsp;separate Growth Hacking team<h3 class="rich-heading">Team</h3>2 Project managerscontent and&nbsp;management of the&nbsp;blogging team, account#management with&nbsp;HFE, reporting1 Project Administrator1 AnalystCalculate all figures in&nbsp;business (costs, return on investment, profits) in&nbsp;different scenarios, analyse competitors to&nbsp;develop a competitive strategy and&nbsp;improve positioning, formulate a&nbsp;1 year work plan1 Blogger relations manager account management and accommodation1 Community manager Responses to comments and messages2 Targetologist launch of targeted advertising + analytics / contextualist3 Copywriters content2 Correctors proofreading and correcting errors in texts2 Graphic designers1 Videographer3 SEO-specialists3 amoCRM-specialists1 Web Developer1 Email-marketer1 SMM-strategist<h3 class="rich-heading">Schedule a&nbsp;call with Gregory</h3>Discuss the goals and objectives of&nbsp;your project. Choose the best solution based on&nbsp;personal startups and agency experience. Estimate the cost and potential benefits from collaboration: <a target="_blank" rel="noopener noreferrer nofollow" class="text-green-text rich-link break-all link-break" href="https://calendly.com/gshevchenko/30min">https://calendly.com/gshevchenko/30min</a>

HFE – Hair Transplant Clinic

Gregory Shevchenko • CEO & Co-Founder at Growth marketing agency Shevchenko.bz • Peerlist Profile

<h3 class="rich-heading">The original hypothesis</h3>Before our cooperation, the clinic had already been operating for 11 years, had a 7.6% market share online and competed with the market leader in Russia and Turkish clinics. In the last three years, the clinic was stagnating: there was no growth in sales.The owner was convinced that this was due to poor ad set-up by the previous team. But we wondered, "Is it really about advertising, and do we need to work with it to increase profits?"<h3 class="rich-heading">Target audience</h3>All over the world the problem of&nbsp;hair loss is&nbsp;more peculiar to&nbsp;men. Nevertheless, women also face the problem of&nbsp;male pattern hair loss caused by&nbsp;hormonal imbalance or&nbsp;acquired as&nbsp;a&nbsp;result of&nbsp;illness or&nbsp;injury. However, the level of&nbsp;the problem in&nbsp;this situation differs for people: it’s one thing for a&nbsp;man to&nbsp;lose his hair after 45, and another thing to&nbsp;be&nbsp;bald at&nbsp;the age of&nbsp;18−25. For girls, the issue of&nbsp;hair loss is&nbsp;more acute than for men.<h3 class="rich-heading">Plan for achieving ﻿the goal</h3>We&nbsp;did an&nbsp;analysis on&nbsp;the available market online and figured out the weaknesses in&nbsp;the funnel*: market&nbsp;— traffic&nbsp;— converter&nbsp;— sales&nbsp;— finance.<h3 class="rich-heading">KPI </h3>After analysis, we&nbsp;realized that it&nbsp;is&nbsp;not at&nbsp;all about advertising, in&nbsp;the first place we&nbsp;need to&nbsp;work on&nbsp;the conversion to&nbsp;the application, sale and increase the average check.Conversion to application<hr>2% instead of the current 1%Conversion to sales<hr>18% (no data were collected before)Average check<hr>Increase by 30%<h3 class="rich-heading">What did</h3><ul><li>Implemented CRM.</li><li>Conducted audience research to find positioning and change the site.</li><li>Redesigned promotional materials and launched new advertising channels.</li><li>Assembled a Growth Hacking team. Launching hypotheses in 6 hours.</li></ul><h3 class="rich-heading">Results for 2021</h3><ul><li>site conversion increased 2.9 times: from 1% to 2.9%</li><li>revenue increased by 24.45%</li><li>the number of applications increased 4.8-fold, from 290 to 1,419</li><li>opened a second clinic in Moscow</li><li>the average bill increased by 30%</li></ul>Take the first step to growth in business - leave an application!<h3 class="rich-heading">The key to the result</h3>1 Calculating the marketing unit: found weak points in marketing and business2 Changing the website and promotional materials3 Educating the audience at&nbsp;different levels of&nbsp;decision-making and gradually leading them to&nbsp;a&nbsp;consultation with a&nbsp;physician in&nbsp;the clinic4 Launch of new advertising channels5 Implement end-to-end analytics and focus on numbers6 Changing the team’s mindset: introducing a&nbsp;separate Growth Hacking team<h3 class="rich-heading">Team</h3>2 Project managerscontent and&nbsp;management of the&nbsp;blogging team, account#management with&nbsp;HFE, reporting1 Project Administrator1 AnalystCalculate all figures in&nbsp;business (costs, return on investment, profits) in&nbsp;different scenarios, analyse competitors to&nbsp;develop a competitive strategy and&nbsp;improve positioning, formulate a&nbsp;1 year work plan1 Blogger relations manager account management and accommodation1 Community manager Responses to comments and messages2 Targetologist launch of targeted advertising + analytics / contextualist3 Copywriters content2 Correctors proofreading and correcting errors in texts2 Graphic designers1 Videographer3 SEO-specialists3 amoCRM-specialists1 Web Developer1 Email-marketer1 SMM-strategist<h3 class="rich-heading">Schedule a call with SEO</h3>Discuss the goals and objectives of&nbsp;your project. Choose the best solution based on&nbsp;personal startups and agency experience. Estimate the cost and potential benefits from collaboration: <a target="_blank" rel="noopener noreferrer nofollow" class="text-green-text rich-link break-all link-break" href="https://calendly.com/gshevchenko/30min">https://calendly.com/gshevchenko/30min</a>Detailed information about us: <a target="_blank" rel="noopener noreferrer nofollow" class="text-green-text rich-link break-all link-break" href="https://shevchenko.bz/">https://shevchenko.bz/</a>

<h3 class="rich-heading">The Yandex team has given us&nbsp;the task of&nbsp;launching an&nbsp;Instagram account*</h3>@yandex_experts, aimed at&nbsp;direct communication with the target audience, increasing loyalty to&nbsp;Yandex advertising products and creating a&nbsp;community of&nbsp;market professionals.*A resource whose activities are banned in Russia.The original hypothesisCreating a community of professionals in the marketing and business industry will help Yandex:1 In attracting new customers.2 In increasing loyalty to Yandex advertising products.3 In the creation of a community of market professionals.Target audienceWith or&nbsp;without experience of&nbsp;doing business online, interested in&nbsp;digitalization of&nbsp;their own or&nbsp;client’s business.<ul><li>Existing entrepreneurs</li><li>Freelancers</li></ul>Plan for achieving the goal1 Growth in subscriber base with the help of&nbsp;targeting advertising and advertising from bloggers. Without the use of&nbsp;givens and other similar mechanics.2 Creating and publishing content two-week sprints to&nbsp;allow for flexibility in&nbsp;changes and more experimentation during the pilot (6 months).3 Daily collection of statistics at&nbsp;every stage of&nbsp;audience engagement: from viewing ads to&nbsp;signing up&nbsp;and submitting an&nbsp;application.4 Ongoing testing creatives in&nbsp;advertising to&nbsp;find the main values for the audience.What did for the time of the pilot:<ul><li>Developed a design guide.</li><li>Launched 14 content plans (109 posts, 303 stories, 16 IGTVs).</li><li>Determined the best rubrics on ER and ERR.</li><li>We launched a conference with Yandex employees and experts on "How to promote small businesses online" in live broadcasts and IGTV Instagram.</li><li>Created Taplink with Facebook Pixel installed to gather the audience, leading to application forms with Yandex commercial products and Yandex online training courses.</li><li>Tested 33 creatives in targeting ads with a reach of 3.793 million people.</li><li>Contacted 2,205 bloggers. Made 34 ads with a reach of 1.029 million people.</li><li>Together with the Yandex team we launched and held a contest for entrepreneurs #yandex_historyyougobiznes, which collected more than 50 cases.</li></ul><h3 class="rich-heading">Schedule a call with SEO</h3>Discuss the goals and objectives of&nbsp;your project. Choose the best solution based on&nbsp;personal startups and agency experience. Estimate the cost and potential benefits from collaboration: <a target="_blank" rel="noopener noreferrer nofollow" class="text-green-text rich-link break-all link-break" href="https://calendly.com/gshevchenko/30min">https://calendly.com/gshevchenko/30min</a>Detailed information about us: <a target="_blank" rel="noopener noreferrer nofollow" class="text-green-text rich-link break-all link-break" href="https://shevchenko.bz/">https://shevchenko.bz/</a>