Yandex training experts

The Yandex team has given us the task of launching an Instagram account*

@yandex_experts, aimed at direct communication with the target audience, increasing loyalty to Yandex advertising products and creating a community of market professionals.

*A resource whose activities are banned in Russia.

The original hypothesis

Creating a community of professionals in the marketing and business industry will help Yandex:

1 In attracting new customers.

2 In increasing loyalty to Yandex advertising products.

3 In the creation of a community of market professionals.

Target audience

With or without experience of doing business online, interested in digitalization of their own or client’s business.

• Existing entrepreneurs

• Freelancers

Plan for achieving the goal

1 Growth in subscriber base with the help of targeting advertising and advertising from bloggers. Without the use of givens and other similar mechanics.

2 Creating and publishing content two-week sprints to allow for flexibility in changes and more experimentation during the pilot (6 months).

3 Daily collection of statistics at every stage of audience engagement: from viewing ads to signing up and submitting an application.

4 Ongoing testing creatives in advertising to find the main values for the audience.

What did for the time of the pilot:

• Developed a design guide.

• Launched 14 content plans (109 posts, 303 stories, 16 IGTVs).

• Determined the best rubrics on ER and ERR.

• We launched a conference with Yandex employees and experts on "How to promote small businesses online" in live broadcasts and IGTV Instagram.

• Created Taplink with Facebook Pixel installed to gather the audience, leading to application forms with Yandex commercial products and Yandex online training courses.

• Tested 33 creatives in targeting ads with a reach of 3.793 million people.

• Contacted 2,205 bloggers. Made 34 ads with a reach of 1.029 million people.

• Together with the Yandex team we launched and held a contest for entrepreneurs #yandex_historyyougobiznes, which collected more than 50 cases.

Schedule a call with SEO

Discuss the goals and objectives of your project. Choose the best solution based on personal startups and agency experience. Estimate the cost and potential benefits from collaboration: https://calendly.com/gshevchenko/30min

Detailed information about us: https://shevchenko.bz/