- Helping over 15 brands establish and increase business online through Digital Marketing

From creating their detailed text content to taking online and offline live sessions on Performance Marketing, Social Media Management, Email Marketing, SEO to freshers, marketers, MBA students and business enthusiasts etc, I have worked with Upgrad for over a year as a digital marketing trainer.

Customer Acquisition: Devising and executing 360 digital campaigns. This resulted in 55% YoY growth in the number of delegates and 67% YoY growth in revenue

Content Marketing: Responsible for driving the content strategy on digital channels. This resulted in 2x increase in unique visitors and 2x increase in subscribers database

Marketing Automation: Successfully implemented Hubspot. Automated the lead nurturing process resulting in increased numbers of sales qualified leads

Innovation: Conceptualised and marketed a “virtual conference” – Talent Tech Evolve which had 10,000+ global HR professionals registered and 5,000+ attendees

End to end Product Ownership and Management

o Create and manage website and mobile product roadmap to support company goals and strategies
o Define the website and mobile application workflow, detailed wireframes and design flows etc
o Collaborate with cross -functional teams to develop features that improve user experience, and support content, marketing and third-party integrations (search, personalization, analytics)
o Work with various stakeholders to improve the customers' shopping experience, increase customer base and engagement.
o Develop initiatives for better customer on-boarding, increase repeat and customer engagement through large scale integrated marketing campaigns 
o Ideate and Launch New Products (rationale, financials, expected revenue, etc.) along with Go to Market strategies. Responsible for growth of Existing Products.

E-Mail Marketing:

1) I execute end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, CTR, engagement, and conversion.

2) Manage list segmentation and develop customer segmentation strategies to increase engagement and retention and to get the right message to the right person at the right time.

3) Work with cross-functional teams including technology, and design to build requirements for email functionality.

4) Stay current with email marketing best practices, strategies, and industry standards


Catalog management

1) Working closely with the sourcing team to make sure products which are uploaded on the portal is error free. 

2) With the content team, and the data analysis, making sure that the products are appealing and are relevant to the customers.

3) Creating categories on the front end based on the keyword analysis and making sure the customers find what they are looking for on the website.

4) Making recommendations to improve and maxi

Developing and executing strategies to increase brand knowledge of Glucovita Bolts. 
Free Product Sampling in over 30 schools across New Delhi.
Gap Analysis to find the outlets where Bolts wasn't present.

Gundeep Singh

Helping brands scale online using Digital Marketing | Co- founder - BlackYak Media