Doctor of Philosophy (PhD)

Bachelor of Science (BS)

Master's degree

Bachelor of Engineering (BEng)

Conducted secondary research and provided ad-hoc analytical support for various projects, assisting senior analysts with key data and insights to inform decision-making.

Intern

Conducted targeted market analysis on emerging photovoltaic (PV) markets, providing key insights to the CFO to inform strategic decision-making.

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry, serving the world's largest pharmaceutical companies and emerging biotechs.

•	Pioneered business development in Korea, launching Veeva’s first consulting engagement and securing a new revenue channel with a major pharma client.

•	Delivered and supported multiple strategy engagements for top 20 multinational pharmaceutical companies in the healthcare sector.

Business Consultant

FreshDirect is a leading online grocer in the New York area, delivering high-quality, fresh food with a focus on sustainability.

•	Managed project execution and stakeholder engagement for a marketing budget optimization initiative.

•	Led a team of eight to develop and implement a budget optimization model, predicting a 30% reduction in marketing spend while maintaining customer acquisition and retention goals.

Operations Consultant - Columbia University program

Meade Digital Enterprise is a seafood e-commerce startup that offers overnight delivery of fresh seafood from the Fulton Fish Market in New York.

•	Analyzed SKU-level transaction and vendor data to support the optimization of procurement processes.

•	Managed and documented the content generation process for the e-commerce platform’s frontend and backend, improving efficiency and reducing training time for new hires.

SKIM is a global insights agency specializing in understanding decision-making behavior and delivering practical recommendations to drive business success.

•	Analyzed large datasets for Fortune 500 FMCG clients using R, Excel, and SKIM’s proprietary tools to generate actionable insights.

•	Supported data visualization efforts for ad-hoc client requests, ensuring clear and impactful presentations of complex data.

Market Research Intern

Founded a premium wine subscription business in Australia, successfully growing it into a fully operational venture.

•	Drove all aspects of the business, including marketing, CSM, legal, finance, logistics, and procurement.

•	Achieved 80% customer retention and approx. US$170K in revenue as a solo founder, demonstrating “zero-to-one” growth. Key strategies included segment-specific differentiation, referral-based client acquisition, and an automated procurement system.

Founder

Parthenon is a global strategy consulting firm offering advisory services in strategy, transactions, and performance improvement.

Completed 15+ projects across various industries, with a focus on growth strategy, market entry strategy, CDD, and deal origination & facilitation. Select projects include:

•	Conducted market entry analysis for a major Southeast Asian restaurant brand entering Australia, developing a multi-phase GTM strategy that secured sovereign fund approval.

•	Executed CDD projects for PE and strategic investors on transactions valued at US$20–200M across sectors like software and education, overseeing research, modeling, and analyst management.

•	Developed a high-impact JV partner list and GTM strategy for an international investor’s market entry, engaging top local construction executives and senior government officials. Spearheaded all outreach and negotiations independently.

Consultant

BH Sensors is a technology company focused on developing advanced, cost-effective sensors and sensor systems using patented "Leaky Wave" technology for industrial, commercial, and consumer applications.

•	Led a team of eight to streamline the sales process and restructure the organizational structure, allowing the CEO to focus on high-priority client work and business growth.

•	Managed key stakeholders throughout the engagement, ensuring alignment between the CEO's strategic vision and operational execution.

New Horizons Enterprises is a leading not-for-profit organization offering diverse services across the sector, with an annual revenue of US$90 million.

Appointed as GM of New Ventures to drive the launch of strategic initiatives and lead business transformations.

•	Spearheaded the launch of a new business from feasibility assessment to operational execution, managing a mobile café concept. Key responsibilities included developing a financial model and business plan based on primary and secondary research, and working closely with the C-suite to mitigate risks and ensure operational readiness.

•	Developed a profitability enhancement framework for an existing business line (packaging services), projecting a threefold revenue increase and a 30% boost in profitability over five years.

General Manager, New Ventures

Analytic Partners, a New York-based global leader in commercial analytics, provides data-driven marketing optimization solutions through its proprietary platform, GPS-Enterprise.

•	Led product feature development and maintenance, involving business requirement gathering, task prioritization by client impact, and managing developer workflows through JIRA.

•	Automated data preparation using SQL, reducing analysts’ data cleaning time significantly enhancing productivity.

Junior Product Manager

•	Provided pro bono mentorship to aspiring management consultants, offering guidance and support on professional development.

•	Advised student consultants on strategy consulting projects, including client communications, research methodologies, and financial modeling.

Consulting Advisor (Pro Bono)

Traxio helps founders and small teams build credible social presence, identify high-intent buying signals, and turn engagement into qualified conversations. The platform uses AI agents to support the full workflow: content creation, intent detection, personalized outreach, and meeting booking.

Antler is a global early-stage VC that invests in defining technology companies of tomorrow

Founder of Traxio, building AI agents that help B2B teams turn social engagement into customer meetings.

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