Social and Civic Certificate | Ministry of Work and Social Justice

Database Design and Programming with SQL

Bachelor of Arts - BA

During my period at VIOU, I focused on creating compelling photo and long-form text content for platforms such as Instagram, Twitter, and the company blog, contributing to the brand's increased visibility within the expanding niche of fashion social marketplaces. I played a pivotal role in onboarding fashion creators onto the virtual shopping platform, successfully contributing to the impressive growth of the user base by over five percentage points. Additionally, I was involved in sales operations, working to significantly expand the platform's revenue.

Marketing | Creator Economy

As a dedicated volunteer at ARDOR, I played an instrumental role in co-organizing and managing large-scale events that brought together over 1,500 participants in total. These events provided invaluable opportunities for students to network, learn, and feel a sense of belonging within their community. Recognising the importance of public awareness and engagement for NGOs, I successfully secured both local and national press coverage for some of these events; ensuring that our message reached a wide audience and marking the beginning of my journey in communications. At the same time, I took the lead in creating a comprehensive social media strategy and crafting compelling content from ideation to execution, resulting in highly successful online engagement.

Event Manager | Volunteer

Debate Coach | Volunteer

During my role at Renew, I conducted in-depth agenda and media analysis to inform our public relations strategy for the upcoming political party. I focused on building and maintaining strong journalist relationships to significantly raise the public profile of the party. By contributing to targeted and efficient media campaigns and strengthening the brand voice, I worked diligently to expand the supporter base and increase engagement with the party's transformative message, helping to establish Renew as a serious contender in the political landscape.

Public Relations | Political Party

As a member of the Tin Man Communications team, I worked to enhance media contacts and relations while contributing to creative campaigns across multiple high-profile consumer accounts. These included working with Brown-Forman, one of the largest spirits and wine companies in the world and the owner of iconic brands such as Jack Daniel's. I also collaborated on campaigns for retail and social-first accounts like Unilever, sustainability accounts like Gumtree, and consumer health-tech clients like SimplyHealth. Additionally, I had the unique opportunity to assist on the set of a successful anti-piracy campaign for Get It Right, which aimed to enhance creator ownership and protect intellectual property rights.

Public Relations | Consumer Goods

As the Co-Founder and Head of PR at Marketized, I have been a driving force in launching and scaling this dynamic, full-service agency. Leading operations and the Public Relations department, my focus is on developing and executing strategic communications plans that strengthen our clients' brands and engage and grow their audiences. Through a close collaboration within our team, we craft data-driven, conversion-focused marketing strategies that deliver tangible results.

Co-Founder

As a Consulting Analyst at Deloitte, I collaborated with senior consultants and project teams to provide strategic advice and solutions to clients across various industries. My role involved conducting research, analyzing data, and developing recommendations to help clients address their business challenges and optimize their operations. This experience allowed me to apply my analytical skills and business acumen in a fast-paced, professional environment, while gaining exposure to diverse client projects. However, after completing my time at Deloitte, I came to the realization that the corporate environment wasn't the right fit for me. While I value the skills and knowledge I gained during my tenure, I ultimately decided to pursue opportunities that better align with my personal and professional goals.

Consulting Analyst | Enterprise

As a member of the Unanico team, I played a crucial role in the preparation and launch of a highly anticipated global album release in collaboration with Sony, one of the world's largest and most influential record labels. My responsibilities included developing a comprehensive content strategy and creating captivating video and photo content for various social media platforms. I conducted extensive consumer and market research to inform and adapt our social media strategy, ensuring maximum impact and reach for this project.

Public Relations | Animation & Entertainment

Founder of Marketized and Enter

Know about Ioana Marin's work experience, education, bootcamps, certifications, and much more. Ioana Marin