- Defined and setup SEO strategy
- Defined continuous research strategy
- Led research and strategy for updated homepage storytelling

- Increase trial-to-paid activation rate by 25%
- Manage growth product roadmap to focus on high-impact efforts with limited resources
- Increase visit-to-trial sign up conversion by 9%
- Redesigned, rebuilt, and relaunched simplepractice.com to optimize for conversions
- Manage website team with 2 senior engineers and SEO specialist, to optimize for performance & conversions

- A mishmash of making the experience better while maintaining key business goals
- Helping define product strategy, writing user stories, and leading UX research

- Search filter persistence: when a guest enters filter criteria, this persists until they change it (even on subsequent site visits)—led to an increase in engagement and conversion
- Desktop geolocation: get specific lat/long of desktop users for better search results—led to an increase in conversion
- Host application flow: reduce UI clutter and focus on conversion goals—led to an increase in high quality hosts and conversion
- Checkout optimizations: simplify UI, reduce confusion by re-ordering form fields—led to an increase in conversion
- Mobile Search Result optimizations: add distance from Host & sort filters based on impact—led to an increase conversions
- Host Review optimizations: simplify UI, reduce confusion by re-ordering form fields—led to an increase in conversion
- New vertical work: researching, prototyping and building custom flows for expanding revenue

- Mobile web navigation: redesigned and built new navigation to kill the 🍔—led to deeper, longer site sessions
- Mobile + tablet signup / login: redesigned and built new pattern for simpler use—led to more conversions
- Self-service: researched, designed and built custom Zendesk integration on tradesy.com via their API—freed up Member Care team to tackle bigger member issues
- Mobile + tablet shopping filters: researched, designed and built new filter patterns
- Promoted Listings: researched, designed, and prototyped first non-commission revenue stream—ongoing effort
- In-app Notifications: designed and built framework for system in-app notifications
- Cookie consolidation: built name/key object cookie support to reduce the number of cookies we use overall
- Built JavaScript controller to handle all inline form validations (Github gist explaining front-end markup)
- Performance improvements: across the board—HTML, CSS and image optimization strategies
- Built personalized email recomm

- Developed usable, optimized websites for multiple clients—wireframing, design, front-end coding, and CMS integrations
- Designed and developed HTML emails for national / international campaigns—wireframing, design, coding, and testing
- Designed banner ads via animated gifs before it was cool
- Created and implemented client PPC campaigns

- Developed micro-sites for national campaigns—design, wireframing, and front-end coding
- Developed HTML emails for national / international campaigns—wireframing, design, coding, and testing
- Developed promotional, trigger-based, and newsletter HTML emails
- Designed banner ads via animated gifs before it was cool
- Managed team with senior developer

- The whole shebang: stakeholder interviews, user testing, usability testing, wireframing, UX & UI design, front-end build & JSP integration
- Designed and built front-end mobile framework for LeagueApps-powered sites (16m+ uniques / year and growing), which works on iOS, Android and Windows
- Designed and built LeagueApps-sent emails
work in all email clients & Gmail on mobile
- Redesigned the leagueapps.com marketing site to improve conversions for our unique marketshare rethinking how the SaaS platform sales cycle should be presented to prospects (not launched before I transitioned)

- Developed usable, optimized, speedy websites for multiple clients—[some design], front-end coding & templates for Ruby on Rails / Java / WordPress / ExpressionEngine / Codeigniter CMS integrations
- Designed/built Facebook apps
- Led the design & development of mobile-specific template module for our open-source Ruby on Rails CMS: BrowserCMS
- Led card-sorting & conducted user-testing for client sites
- Created HTML prototypes / for IA testing
- Spoke & didn’t voice crack at multiple events

Developed email and banner ads for national campaigns
wireframing, design, coding, and testing
- Developed landing pages for national and local campaigns

- Developed direct mail for national campaigns
- Designed ROP for national newspaper & magazine publications such as The Washington Post, The San Diego Tribune, The Wall Street Journal, and The Boston Globe
- Worked closely with vendors managing multiple print jobs
- Managed team with junior designer

- Created t-shirts, retooled website, developed direct mail

Growth designer/maker, nerd, Led Zeppelin enthusiast. myperfectjob.club, getsaasweekly.com, findnewsletters.com

Email isn't going away, and most products forget about their transactional emails. This is an incredibly important channel to continue delivering a seamless experience and to help make your product stickier. Email has always been a passion 

Systemic

Finding good email newsletters is broken, so I want to help make this more useful and easier to do.

Jeff Doan

Growth designer/maker, nerd, Led Zeppelin enthusiast. myperfectjob.club, getsaasweekly.com, findnewsletters.com