Google AdWords Video Advertising

Inbound Certification

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Content Marketing Certification

Google AdWords Search Advertising

Google AdWords Fundamentals

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Google Analytics IQ Certification

Bing Ads Accredited Professional

Google Tag Manager Certification

Google Mobile Sites Certification

Google Digital Sales Certification

User Onboarding 101

Product Launches 101

Free-to-Paid Conversion

Bachelor of Arts (B.A.)

Producing educational videos at Codeless - a content production company that works with some of the biggest SaaS, service and affiliate brands.

Director of Video

A communications & crowdsourcing company.

• Media projects with clients across multiple industries (including CBC Radio-Canada)
• Copywriting (Ads, Social Media, Page Titles, Meta Descriptions)
• Produced monthly social media & content calendars for clients
• Social media management (Instagram, Facebook & Twitter)
• Website design using Wordpress
• Facebook & Google Ads

Social Media Manager

I travelled on tour across the UK with Sony Music band, VITAMIN, managing merchandise and sales, social media promotion and building their mailing list.

Social Media Strategy & Merchandise

Independent musicians have to run their own music careers, taking on the role of Manager, Record Label, Lawyer, Accountant, Marketing, Merch and a million other things. It's overwhelming for them, especially with limited budget and time.

In 2016, I launched the video series Publicifi to provide free education for DIY musicians. Publicifi aims to help musicians make a living from music and empower them to manage their own careers, without needing help from a major label.

After a hiatus, I'm relaunching Publicifi this year with an emphasis on curating the best advice from music industry experts and DIY musicians who've succeeded on their own terms. Then, we're going to test out their tips in real-time with a brand new band.

Video Producer

• Managed high-conversion Facebook ads with an ROI of over 2000%
• Copywriting Facebook ads & Google ads
• Operated Google Ads & Bing Ads for three e-commerce businesses with high budgets
• SEO & Content Strategy for website redesign (including the creation of a new resource hub)
• Educational video production
• Monitored important metrics in Google Analytics & reported using Google Data Studio

Digital Marketing/PPC Coordinator

• Created the Weekly Roundup newsletter (3000+ subscribers, avg. open rate 30%)
• Led the creation of Hotel Sales Success - an educational platform for venue sales teams
• Produced a 20-minute educational video session for Practically Perfect PA's virtual summit
• SEO & Content Strategy
• Copywriting (Landing Pages, Meta Descriptions, Page Titles, Ads)
• Digital advertising on Facebook & LinkedIn
• Educational video production
• Blog writing (PA Resource Guide that I wrote was the highest performing blog on the site)
• Online course strategy & production
• Interviewing notable event professionals and hotel/venue professionals for content
• Analytics and marketing strategy (Google Analytics, Google Data Studio, Google Suite)
• Used HubSpot Marketing on a daily basis for email, social, blog, landing pages and forms

Social Media and Content Executive

• Boosted traffic & conversions by over 10% every quarter for clients
• Improved keyword visibility by over 10% every quarter for clients
• Produced long-term SEO & content strategies
• Copywriting keyword-focused meta descriptions & page titles 
• Monitored important metrics using Google Analytics & Search Console
• Wrote monthly progress reports for clients

SEO Strategist - Digital Marketing Agency

• Produced SEO-optimized copy for large e-commerce beauty brands (wrote 500+ Meta Titles & Descriptions and Product Detail Pages)
• Repurposed blog content into educational videos for Testimonial Hero
• Wrote 2500+ word resume guides for Enhancv that were SEO-optimized and well-researched
• Produced 1-minute case study videos for various SaaS companies
• On-screen video spokeperson for Applause Lab's testimonial service
• Hosted a series of training workshops for small business owners at Hull College (Topics: SEO, Content Marketing, Remote Collaboration, Paid Ads)

"I have worked with Jenna on several different content projects at Enhancv, and I'd love to say that she's been a tremendous help for us. Not only her written guides captured a great deal of organic traffic, they were amongst the highest rated by our readers and registered Enhancv users. If you're looking for someone who can understand your business and audience, and provide content that will help your online visibility and 

Copywriter, SEO Strategist & Educational Video Producer

Boost your activation rate and retention with user onboarding video tutorials. 

We produce product training videos that educate your customers. These videos take them from signing up for a free trial to becoming passionate advocates for your product.

"We worked closely with Jenna on our overall content strategy for the past year and she’s completed numerous flawless projects so far. The one that stands out was her contribution to Enhancv’s onboarding flow where she created a couple of videos to reiterate value and make users excited for that first-run product experience. We ran a couple of tests together and thanks to her we saw a steady rise in our user activation and engagement. Moreover working with her was very smooth — she really went into understanding our product and strategy quickly with all of its details. I thoroughly appreciated collaborating with her at Enhancv and I’m sure that I can always rely on her when it comes to creating content that converts users." - Volen Vulko

Hiring Talent?

Jenna Potter

Director of Video @ Codeless