Bachelor of Fine Arts - BFA

Created an automated system to injest Design requests, form a backlog, and distribute work based in weekly sprints. 

Designed a way to measure KPIs using estimate complexity points to better articulate current and future workloads and progress. 

Brought clarity to a complex quality assurance flow by mapping it out as a UX User Journey.

Increased the quality of video content created by Vinyl Me, Please. 

Drew upon my network of talented filmmakers to create 3 unique short films every month. 

Mentored and directed junior designers. 

Facilitated press and print checks of every album released by Vinyl Me, Please. 

Worked directly and indirectly with some of the biggest artists in the world.

Senior UX Designer, Design Systems

<p class="leading-6">Created a Design System that can scale to facilitate rapid prototyping and faster front-end development.  Established communication methods between Design and Development.   Redesigned the "Record of the Month" page to better explain the offer while letting the Featured Artist's voice shine through.   Created rapid prototypes using Sketch, Invision, and Framer depending on the fidelity desired.   Tested designs with real users to validate design theories.   Participated in field studies to understand how people shop for records.</p>

Product Designer

Senior Manager, Enterprise Client Experience

UI Designer (10 ft Experiences)

Brand development, Graphic Design &amp; Typography, Website UI design, Website Development, Front-end website Development, CMS integration.

Sr. Art Director

Matter can only be described as a magical workshop where design, art, and good ideas reign supreme. In addition to servicing clients needs on the web and in print (using printing presses from the 1800s), MATTER principle Rick Griffith is a thought leader in the truest sense working tirelessly to push the agenda of an enlightened world through smart art.

To understand MATTER better, please read this article by Rick Poynor from the Designe Observer on the studio: http://observatory.designobserver.com/feature/studio-culture-the-materialism-of-matter/33888/

Senior Interactive Designer

I developed apps for iOS devices using Phonegap, HTML5, CSS3, and Javascript. I participated in brand ideation sessions, provided feedback, designed takeover advertising for multimillion dollar brands, and worked closely with an industry leading sports nutrition company on everything from banner ads to App development.

Contract Designer / Developer

In 2014 I was promoted to Creative Director of our newly formed PROPAGANDA division. The position brought new challenges including managing a team of multi-faceted creative professionals responsible for all of RED Digital Cinema's branding, UI, Packaging, Books (both educational and advertorial), and our smash hit video series RED BTS and RED Collective.

In 2015 it became clear that our video team was blossoming into a real tour-de-force. I made the decision to separate the video team out into their own entity because I recognized their talent and ambition was quickly outpacing my experience with their medium. The rectify this, we moved the Video Team to RED STUDIOS HOLLYWOOD so that they can continue to grow and flourish in a true life film environment.

Creative Director

In 2015, I shifted my attention towards the Cannabis industry and accepted a position as Creative Director of UX/UI at Weedmaps, the industries largest tech company. In one year I reformed the company’s UX department, addressing specific shortcomings and scalability. At the same time, I worked with many teams to convert the Product Design process from waterfall to agile, focusing on getting Designers closer to the means of production. Additionally, I evangelized a unique process based on Research, Brainstorming, Prototyping, and Validation to ensure we were focusing on designing for the user above all else. 

In 2016 Weedmaps was nominated for a Crunchie, “The Oscars for Startups”, in the ‘Best App’ category alongside Pokemon Go. The same year, Weedmaps was also nominated for a Cannabist Tech award.

Creative Director (UX/UI)

Creative Director - Marketing & Brand

Senior Product Designer, Design Systems @ Dice.com

dribbble

github

projects

Justin Lascelle • Senior UX Designer, Design Systems at DHI Group • Peerlist Profile

RED RAVEN is a significant step for RED's product line, but also it's branding. The RED RAVEN microsite represents a giant departure in standard RED web branding -- all in an effort to press the importance of the most disruptive cinema qual

Introducing RED RAVEN

Cinematic Death Metal influenced by '60s horror soundtracks & Weird literature.

RED Digital Cinema Twenty Fourteen

Challenged the RED web design conventions with an unconventional but still on-brand layout. I introduced new typographic elements, a new layout as well as helped push for more life-style themed photographic imagery. 

Educational Program

Worked closely with copy and photography to unite the marketing message through metaphor; higher tech specs are great but the goal was to portray the camera as the revolutionary product it is rather than just brag about the tech specs.

NAB 2013 and RED DRAGON Announcement

Designed and executed all signage for RED's groundbreaking 2013 NAB booth, trying to stay on-brand but stand out from standard RED fare due to over 40 product announcements, including the announcement of RED's newest falgship camera, the RE

NAB Booth 2013

Supported the announcement and website updates for the first ever Shot on RED Film Festival. Responsibilities included layout consultation, header graphic concept, design, and execution, as well as consultation on printed posters available 

Shot on RED Film Festival

Responsible for all RED.com design as well as printed guides and one-sheets for REDRAY, the world's first 4k media player. For the first time, we had the most content prepared for a product announcement.

Hiring Talent?

Justin Lascelle

Senior Product Designer, Design Systems @ Dice.com