Leading marketing for a mom-obsessed $B+ revenue marketplace focused on value and discovery. Currently responsible for Paid/Performance, Affiliates/Influencers, Outbound, Brand, Comms, Programs, and Creative / Merchandising Studio.

-- Exit / IPO in 2013 --
Built centralized analytics team from ground up for ultra-high-growth startup, driving holistic strategy and optimization across business. Product manager for product recommendations and segmentation engine with accountability for customer-centric demand forecast for financial planning and reporting. Expertly managed holiday/peak planning, reporting, and supply chain exceptions handling.

Key Achievements:
•	Developed member valuation algorithm, which drove allocation of millions of dollars in ad spend across entire performance marketing portfolio.
•	Built linear programming model to optimize inventory logistics and ship times, representing > 10% of zulily's product portfolio.
•	Achieved substantial savings on cost-per-photo and increased click-through rate by ~5% with implementation of multi-armed bandit for daily image optimization.
•       Stood up testing framework, standardized test design, and owned test measurement from scratch in the company's first 4 y

Promoted from Sr. Director, where I was responsible for leading Marketing Analytics for Brand Expedia. This includes capital allocation, customer insights, and content generation.

Led analytics across Brand Expedia Group. This includes experimentation, data science, data product, and business analytics across marketing, product, marketplace, and regional brands.

Some things my talented marketing analytics team drove:
* Experimentation : Incrementality of spend
* Content data science : Ad copy / NLP
* Unsupervised learning : Auction bidding 
* Product management: Core business data
* Analytics: Capital allocation (lifetime value, attribution, etc.)

-- Left earlier than planned to return to Seattle from SF after 1st kid was born --
Recruited to lead product / UX design to amplify growth of fast-growing ecommerce brand, and to lay groundwork for exceptional customer experience. Successfully added engineering teams as well as overseeing majority of paid advertising efforts.

Key Achievements:
•	Effectively led engineering team (upon CTO departure) through a critical platform migration within first 8 weeks on the job, after 9 months of limited progress
•	Reduced paid marketing spend by 50% (non-incremental) and drove greater accountability through measurement, efficiently generating growth and leading to 400%+ ROAS.
•	Built engineering, product, and design team to drive key site redesign and new feature work

-- Exit / Went public in 2021 --
Promoted from Head of Analytics, to drive consumer online experience, drive long-term retention, engagement, and conversion. Provided thought leadership in KPI development, insights generation, and strategic initiatives across business.

Key Achievements:
•	Promoted to own online consumer-facing product due to operational successes and continuous consumer focus as Head of Analytics.
•	Implemented homegrown events logging framework, data architecture, and AB testing framework, with goal of tracking users and optimizing key metrics.
•	Contributed to raising $100MM in capital in company's first two years, with commensurate valuation

Promoted from Analyst

Program-managed pricing and discounts across 15+ marketing channels throughout year to ensure LTV maximization by optimizing peak and off-peak offerings, products, and cannibalization. Effectively oversaw website analytics and strategy, customer lifetime value, and product portfolio pricing strategy.

Key Achievements:
•	Promoted to own revenue forecast for budget cycles, optimizing average order value (AOV) portion of quarterly budget in hundreds of millions.
•	Led accessory pricing and attach testing, driving consistent 1-2% margin improvements quarterly over 2 year span.
•	Key contributor in operations 'war room' during holiday peak periods
•	Product manager for MVP of first end-to-end margin data product for company.

Promoted from analyst to lead Equity Research Department of Startup Enterprise / Independent Equity Research Firm, reporting to CEO.

Analyze Corporate SEC Filings;
Publish Research on Aggregate Sector/Index Economics;
Data Management;
Portfolio Diagnostics and Backtesting;
Client Relations;


Led New Constructs to #1 Ranking for Stock Ratings over 4 years per Institutional Investor Magazine October 2005 article;

Quoted in/ Referenced by Forbes Magazine in September 2005 regarding Employee Stock Options and related issues;

Interviewed by Charlotte Observer in Q4 2005 regarding Executive Compensation and ESOs;

Assisted in producing and structuring data for "Managerial Discretion and the Economic Determinants of the Disclosed volatility Parameter for Valuing ESOs" by Eli Bartov, Partha S. Mohanram, Doron Nissim

Referenced by BusinessWeek in December 2005 regarding ESOs;

Interviewed by Fidelity Plus magazine in Q1 2006 regarding Share Buybacks;


Promoted from Financial Analyst, Sr. 

Kiran Akkineni

SVP Digital @ TopGolf Callaway Brands