- Led the ideation, concept explorations, digital strategy, and solution execution for various clients.
- Designed and shipped iOS/android apps and web applications ranging from E-commerce, Marketing to - Fintech products which were used by more than 1,50,000 users.
- Defined solution requirements for clients to convert strategic ideas into actionable workflows.
- Analyzed existing client interfaces to conduct heuristic evaluations, detect user pain points, and recommended design changes and iterative updates to clients.
- Conducted research by interviewing target users, external customers, and business stakeholders.
- Collaborated with teammates to deliver valuable features, which met business and their customer’s needs.

- Led the product strategies that helped develop navigation, user flows, wireframes, and interactive prototypes for the Tringg products.
- Led the design and shipped customer-facing apps, client-facing SAAS dashboard, and support applications for waiters and kitchen. 
- Designed APIs to be integrated with third-party POS systems.
- Created storyboards and user personas, and incorporated them into design decisions, resulting in an improved product. 
- Evaluated current branding, products, and company details to create new style guides and design systems.
- Conducted usability tests for the user and client-facing applications.
- Collaborated with developers to hand over final designs for application development.

- Worked with more than 8 clients to gather and define requirements, establish scopes and manage project milestones.
- Brainstorm strategies to optimize the visual impact of designs on consumers.
- Created logos, advertising graphics, and websites for small businesses.
- Collaborate with the marketing team to design graphics that fit the tone of their advertising campaigns.
- Applied creative and design expertise to present marketing concepts.

- Worked with the Product team to launch a new product - Tazzo Docks.
- Ideated and designed display, marketing, and packaging materials to support product marketing strategies.
- Designed and executed marketing campaigns which led to a 12x increase in social media reach.
- Wrote campaign copies for social media, advertising, and informational purposes.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

- Worked with the Content team to design campaigns for clients.
- Designed brand guidelines and logos for clients.
- Designed creative content for online and offline advertising for local businesses.

Krishanu Roy

Digital Product Designer | UX Designer with an entrepreneurial background.