Content Marketing Foundations

Section4 Certified Brand Strategist

Raised funds for cancer research while mentoring new athletes as they participated in their first triathlon with Team in Training. 

Volunteer / Mentor

Serve as UR ambassador and resource for local alumni, leading outreach, events, networking and fund-raising initiatives. 

NYC Alumni Board

Provide consultant/project-based leadership and expertise in: 
▶️ Brand Marketing, Strategy, and Partnerships - pre-sale/pitch to post to renewal 
▶️ Media Partnerships - turning impressions into purchases
▶️ Digital & Social Media Marketing
▶️ Content Strategy
▶️ Multi-platform campaign execution
▶️ Client Management
▶️ Event & Experiential Activation

Brand Strategy & Marketing Director 

Asians in Advertising strives to develop a free community, create opportunities, and help elevate Asians to higher leadership positions. We connect with each other to advance goals, careers, and artistic/personal growth. We help answer questions, offer advice, and discuss the issues that the Asian community faces as a whole or in creative careers.

Member

WBD is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film, and streaming, including MAX, Food Network, HGTV, Discovery, Animal Planet, TLC, TNT Sports, and Adult Swim.

▶️ Led strategy development and execution of national advertising partnerships across WBD lifestyle, entertainment, and sports brands to drive awareness, sales, reach, and press for high-profile clients.
▶️ Activated cross-channel campaigns from RFP to creative brief to execution to measurement, resulting in multi-million dollar ad revenue YOY. 
▶️ Collaborated with cross-functional partners and agencies, acting as a liaison between clients and network brands, navigating messaging priorities, production timelines, talent negotiation, and budgets.
▶️  Proven track record of managing successful social/digital campaigns across social platforms (Facebook, Instagram, TikTok, YouTube, X/Twitter).

KE

Ad Sales & Integrated Marketing Consultant

Cheil Worldwide is a marketing agency under the Samsung Group specializing in advertising, public relations, shopper marketing, sports marketing, and digital marketing.

▶️ Oversaw creative strategy, messaging, and campaign execution for SAMSUNG Key Sales Periods and Global Marketing Initiatives on Metaverse, .com, social, digital OOH, retail, and influencer content platforms.
▶️ Launched Samsung's first-ever Sustainability brand campaign on Digital / Influencer / DOOH / Social which drove +95% increase in traffic to Samsung.com and +170MM impressions.
▶️ Managed workflow of creative team - art directors, designers, copywriters - to meet fast-paced client deadlines.

SAMSUNG Brand Marketing & Advertising Account Lead

WarnerMedia (formerly Time Warner / Turner) is a global media conglomerate with premium entertainment, news, and sports brands including HBO, CNN, Turner Sports, tbs/tnt, Cartoon Network, and truTV. 

I was a senior member of a cross-functional marketing group leading the strategic development and implementation of 360° partnerships, contributing to $300+ million ad sales revenue YOY. 

▶️ Vertical Expertise: Content Studios/Entertainment, Tech, CPG, Food/Restaurant, Pharma/Health, Beverage/Spirits, Travel/Hospitality, Retail, Fashion, Sports/Gaming, Auto, Finance, Insurance.

▶️ Experience influencing, developing, and empowering teams to achieve objectives, while managing client, agency, talent, and executive agendas. Proven ability to move fluidly between strategy, concepting, and relationship-building into execution.
 
KEY SUCCESSES:
▶️ WB SHAZAM branded content campaign yielded 96% positive social media sentiment during 2-week movie promotional window.
▶️ GEICO multi-platform campa

Director of Integrated Marketing Partnerships

Pioneered WarnerMedia DEI and Employee Resource Initiatives, serving as mentor and founder of company-wide thought leadership events and employee engagement / professional acceleration programs.

▶️ Created, marketed, and executed quarterly Executive Speaker Panel Series "What's Next?" to foster mentorship and networking among new and senior employees, with over 500+ attendees each year.
▶️ Championed and founded the first-ever leadership program for emerging talent: "R.I.S.E." Developed application process and 8-week course structure/curriculum, secured executive-level sponsorship, and helped 50+ participants graduate to move forward in their careers.

NextGen ERG Leadership Board Member

▶️ Responsible for packaging, pitching and executing high-profile campaigns that delivered on client KPIs, monetized WarnerMedia content, and secured new/repeat business.

▶️ Drove brand awareness and engaged consumers through branded content partnerships, advertising campaigns, in-show integrations / product placement, sponsorships, and fan experiences across linear, streaming, digital, social, mobile, experiential, and video platforms.

▶️ Partnered with cross-functional disciplines - creative, design, programming, product, research, ad sales, marketing, production, and legal - to ensure cohesive branded content stories turned impressions into purchases. 

▶️ Built, grew, and strengthened a nimble, productive, forward-looking, entrepreneurial team, supervising the career of two managers.

AWARDS
*Cynopsis Short Form Video - Best Branded Content Comedy 2019: The Happytime Murders
*Digiday Publishing - Best Live Event 2018: Mountain Dew & Impractical Jokers Comic Con Block Party
*Proma

Director Integrated Brand Strategy 

Gyro is a full-service global B2B ad agency, part of the Denstu Aegis Network, with clients including Aflac, Danone, eBay, Google, HP, and Teva. 

▶️ Led $1M Sailor Jerry Rum global account (a division of William Grant & Sons), providing strategic direction for clients in UK, South Africa, Spain, and North America. 
▶️ Oversaw digital design, social media outreach, website rebuild, eCRM, competitive analysis, and consumer insights, driving rum volume 15% vs PY.

Senior Account Director

Supervisor, Media Engagement & Activation 

Manager, Media Engagement & Activation

Universal McCann is an international media and advertising agency operating under IPG Mediabrands, with $600MM+ in annual revenue. Clients include Accenture, American Express, CVS, General Mills, GoPro, and Mattel. 
 
As a founding member of J3, the in-house arm of UM dedicated to the $2B Johnson & Johnson Consumer, OTC, and Pharma business, I forged senior client relationships and led the strategic development, creative architecture, and implementation of high-impact cross-platform media partnerships, driving awareness, advocacy, and sales for multi-million dollar brands, including Tylenol, Johnson's Baby, ACUVUE, Zyrtec, Neutrogena, Clean & Clear, Band-Aid, One Touch, and Carefree. 
 
▶️ Designed and executed innovative brand experiences, engaging consumers across all connection points: Digital, TV, Social Media, Print, Experiential, Events, Consumer Promotions, PR, Retail, and Radio. 
▶️ Managed cross-functional internal & external teams from pitch to post, developing value proposit

Director, Media Engagement & Activation

Brand Marketing Leader For Hire ◆ Advertising & Media Partnerships ◆ DEI Champion ◆ Igniting brand advocacy, fueling rev

Know about Amanda (Mandy) Wong's work experience, education, bootcamps, certifications, and much more. Amanda (Mandy) Wong