Co-founder of #HashtagLunchbag West Los Angeles chapter

Vocal program used by recording artists such as Jordin Sparks & Natasha Bedingfield.

▪ Developed and executed yearly marketing strategy, achieved 20% engagement lift on social, increased ROI 50% while reducing budgets by 75%
▪ Spearheaded and launched first brand campaign in 5 years, resulting in a 382% increase in branded searches, 15% increase in brand awareness
▪ Led implementation of new email platform Marketo with Salesforce integration for the organization; 4x more emails sent year over year
▪ Managed B2B email marketing program for 30K+ U.S. dealership contacts; 75% increase in open rates, 2x increase in click-to-open rates
▪ Produced thousands of marketing assets including product sheets, demo videos, emails, landing pages, brochures, banner ads and more
▪ Created and executed trade show marketing strategy, resulting in 3x increase in trade show revenue

▪ Decommissioned legacy asset management platforms, migrated 4M+ marketing assets and 3K+ users to a new DAM solution
▪ Project management of Screeners – Sony Pictures Television & Home Entertainment's internal streaming content application

▪	Launched Moment’s e-commerce site and iOS application, creating its digital fundraising platform for charities and public figures
▪ Led product marketing, developed go-to-market strategy and produced pitch decks, landing pages, demo videos
▪ Developed partnerships program, netting partnerships with 70+ charities, 90+ public figures and the Russ Reid agency (#1 agency for non-profits)
▪	Built and implemented CRM system of 1300+ relationships, established best practices for relationship management

▪	Launched SoundSink, a technology platform, database and CRM that simplifies music licensing for businesses & creatives
▪ Led partnerships program that acquired 750K+ songs. Negotiated partnerships with music libraries, publishers, and performance rights organizations
▪ Developed product marketing assets including company website, pitch decks, landing pages

▪	Managed marketing and operations for record label, partnering with brands, agencies, cross-functional teams
▪	Led creative project management and built go-to-market plans for all digital & physical releases, which charted #1 on iTunes & Top 20 Billboard Independent Albums
▪	Developed strategic partnerships and launched marketing campaigns with Beats By Dre, Amazon, YouTube, Sephora, vitaminwater, Red Bull, adidas, Reebok, Wacoal, Nokia
▪	Won a PRism Award, Reggie Awards and PRO Marketing Awards for “My Grammy Moment” campaign at 49th Annual GRAMMY Awards; led to 18% increase in GRAMMY viewership

▪ Managed media planning, strategy, reporting, and content production for all marketing and advertising channels
▪Customer relationship management for a community of 10K+ members
▪ Produced newsletters and lead generation content for 100K+ email list

Navin Watumull

Creator Product Marketing, TikTok