Qonto est LA néobanque des entreprises et des indépendants. Lancée en Juillet 2017, notre startup compte déjà plus de 5 000 clients professionnels qui utilisent Qonto pour simplifier leur finance et gérer leur banque au quotidien.  

Notre mission est de réinventer la banque en développant un produit centré sur ses utilisateurs, avec un service client réactif et compétent tout en utilisant les technologies modernes. Pour y parvenir, nous sommes financés (12m€) par 2 fonds expérimentés : Alven (Stripe, Algolia, CaptainTrain) et Valar Ventures (N26, Transferwise, Xero).  

Notre tagline ? NO PAIN, MORE GAIN! 💪 

Notre équipe compte 60 personnes, dont la moitié sur le produit. Et nous recrutons sans cesse : n'hésitez pas à visiter notre Job Board pour voir les postes ouverts => https://qonto.eu/careers ! 😇

🎯 Finding growth opportunities and implementing them with Lean Methodology. (weekly cochaed by an expert)

Acquisition: paid social, email marketing, content marketing. 
Activation - Retention - Conversion: customer interviews, lead generation, landing-page optimization, onboarding, lifecycle marketing. 

⭐ Example of success: raised Facebook Marketing from 0 to 1 / Best ROI: 324

🎯 Making the most of our customer database thanks to lifecycle marketing and customer marketing tactics. (Tool: Adobe Campaign)

⭐ Example of success: churn detection ⇒ -61% churn rate

🚀 Ignition Program is the first graduate program for entrepreneurs!

🎯 Running successful customer marketing campaigns.

Marketing automation: emailing + mobile push
Technical expansion of the emails’ personnalisation.

⭐ Example of success: +68K€ additional turnover with one marketing campaign.

Fixed-term contract

Management and edition of bank credit shifts

• Product life-cycle management and monitoring
Monitoring and analysis of mix marketing 
Communication tools project management: collecting needs, briefing, planning, design, coordination with providers 
• Market intelligence and pricing via the JATO software
Monitoring and analysis of the market performance 
Involvement in the pricing decision: analysis of the current situation, benchmark, target identification  
• Launch and promotion of new vehicles: CT 200h and NX
Involvement in the communication tools creation
Creation of the Powerpoint presentations of the products promotion
• Event management
Organization of the brand events (“Mondial de l’automobile”, Golf tournaments, new vehicle’s launch events)

• Social media manager in charge of France
Social media business intelligence (TweetDeck)
In charge of the web-marketing/communication: Facebook Twitter – Instagram 
Results and reporting of the driven operations 
Identification of influencers on the web, contact and implementation of products placement
• Digital Marketing 
Online marketing campaign (SEM)
Involvement in a marketing online project regarding a sponsorship contract: Team Belkin (Professional Cycling team)
• Event management
Ebuzzing + social networks reporting for the Tour de France 2013 (Team Belkin)
(Working language: English)

• Project management
Management of a marketing event tour « Plug’N Play Xperience »: analysis of the needs and requirements, planning, conception, implementation
Business intelligence and project management: Who’s Next, Be Street Festival, Le MUR…
• Social media management: web-marketing/communication: Facebook and Twitter
• Event management: team management, implementation and monitoring of the events

• Involved in the budget management : 150 K €

• Commercial
Business development
Commercial assistant for the Germany area
• Marketing
Development of CRM campaigns 
Advertising creation for dealers (Photoshop and Illustrator)

Head of Product at Koober

This blog is created and managed by Grenoble Ecole de Management Digital Business Strategy's students. Digital subjects are going to be discussed and treated.

Paul Rousseau

Head of Product at Koober