• Ensuring that every client derives the most value possible from the Sprinklr platform.

• Implemented Projects to scale Online Business Transformation.
• Executed Amazon, Shopify activation and marketing to generate positive ROI.
• Managed cross-functional teams, E-Supply Chains, UX, Engineering, Content, Customer Care and Analytics.

•	Start to end delivery of content development covering – conceptualization, pre to post production, experimentation & optimization.
•	Driving on-going marketing campaigns with Media team, Loyalty activations and community management to drive member registration.
•	Directing branded content that is relevant, effective and engaging for the audience, across age group within print and digital. 
•	Identify consumer behaviours along with benchmarks and execute experiments to test outcomes.
•	Network closely with cross functional teams across the country and global, with initiatives to increase brand’s visibility and consumer interaction in store and online. 
•	Offline and online communication integration, implemented the brand’s GTM strategy for the market launch.

Implemented the eCommerce and Omnichannel presence across India.
• Mentored and Coached digital training of skillset cross-functionally.
• Conceptualized and delivered tactical digital marketing content. 
• Increased brand’s visibility and consumer engagement from 40 to 65% online. 
• Produced ATL/BTL campaigns in line with social media calendar across agencies and in-house teams. 
• Tracked and analysed e-Commerce with social media metrics, through internal research team, forecasting traffic generation with consumer insights.
• Strategized media planning using Pay Per Click (PPC), Search Engine Optimization (SEO), usability testing and copywriting.

•	Implemented Content Management System (CMS), created and evaluated marketing campaigns with Net Promoter Score (NPS) metrics to secure brand’s positioning.
•	Deployed Facebook Audience Insights into planning and forecasting within b2b sectors, resulting in 15% untapped lead generation for the sales leaders.

•	Project managed the designing and executing advertising campaigns within cross-functional teams, to help achieve the best results for my clients.
•	Positioned go-to-market social media strategies for LEVIS, Nike, Brigade Group & Kingfisher. Nike’s #BleedBlue movement trending during the world cup won campaign of the year, contributing to a TOM awareness above 40%.

•	Lead a team of 5 student filmmakers producing commercials & graphic designs content for agencies.
•	Grew subscription base to 10k by implementing web streaming services and editing video content on indiatechtv.com

• Develop statistical models to support marketing efforts such as customer segmentation acquisition and retention . 
• Provision of statistical testing programs to measure and improve on - going performance of marketing campaigns

Ryan Pereira

Associate Director, Managed Services @sprinklr Project Management | Implementation | Customer Success | SaaS