Mentoring underprivileged students, helping them with their academics and assisting them in preparing for job interviews.

* End-to-end design and execution of native ads campaigns and supporting activities for advertisers across various verticals.
* Closely partnered with account sales teams to formulate revenue-impacting digital solutions for advertisers in the North American and EMEA region.
* Driving incremental revenue through optimization & recommendations for campaigns and providing data with actionable insights.
* Manage and interpret large amounts of data and create performance reports and dashboards that communicate KPI’s, trends, deviations to key stakeholders.
* Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
* SME for various tools and processes where I collaborated with Product & Engineering teams to further improve internal & external tools.

Microsoft Advertising @ InMobi

Digital Marketing

Samarth R

Microsoft Advertising @ InMobi