Marketing Campaign

This data analytics project, conducted using Excel, dives into the valuable insights gleaned from the Maven Marketing campaign. The goal is to uncover key findings and translate them into actionable recommendations for optimizing our marketing strategies.

Here's what the project will explore:

• Customer Segmentation: We'll conduct a deep dive into customer demographics (birth year, education, marital status, income) to refine our ideal customer profile. This will allow us to target the right audience with the right message.

• Campaign Performance Analysis: By identifying the most successful campaign within the Maven initiative, we can leverage its insights to replicate success across other marketing efforts, maximizing our return on investment (ROI).

• Product Performance Optimization: Analyzing top-selling products will uncover hidden trends and inform future product strategies. This ensures we're providing the products and services our customers truly crave.

• Channel Optimization: We'll pinpoint the root cause of underperforming channels and explore strategies for improvement. This ensures we reach our target audience on the platforms they use most effectively.