<ul><li>Directed the launch of brand websites and new products using agile methodologies, contributing to revenue by +18% annually in South East Asia and Middle East Asia regions.</li><li>Led the development of Salesforce Marketing Cloud Journey builder and CRM integration in Asian market by liaising with cross-functional teams (Engineering, Design, Regional Partners and Stakeholders).</li><li>Introduced a holistic organic marketing strategy for Asia Pacific countries, ultimately leading to a surge in direct users by +34% on website and marketplace listings.</li><li>Collaborated with the regional business partners for on-time delivery of 12 seasonal ad campaigns for Lazada and Shopee marketplace, resulting in ROAS of 3.1 per Euro spent.</li><li>Instituted key reports in Google Data Studio using tools such as Google Analytics, Big Query and <a target="_blank" rel="noopener noreferrer nofollow" class="text-green-text rich-link break-all link-break" href="http://Funnel.io">Funnel.io</a> for the executive team to evaluate user experience, monthly traffic growth, and ROI, saving 10 hours of manual reporting each week.</li></ul>

Google Analytics

Data Studio

Lazada

Shopee

Amazon

Rakuten

Branding

Facebook Marketing

Salesforce

<ul><li>Successfully yielded revenue of €600K within first 5 months for BIRKENSTOCK India, by directing persona driven ad campaigns through Facebook, Instagram, and Google including emailers, influencer marketing, contests and remarketing initiatives.</li><li>Acted as SPOC for aligning execution in India with brand objective and positioning priorities, maintaining the assigned marketing budget.</li><li>Developed a comprehensive omnichannel marketing strategy for a cosmetic brand NewU by Dabur offering rationalize solutions against current offering and market opportunities.</li><li>Achieved +47% MoM user growth by implementing strategic content planning, organic marketing, improving website architecture with development of PWA mobile site for BetterButter.</li><li>Partnered with Data &amp; Analysis team to find qualitative and quantitative datasets on content creators' usage patterns on BetterButter website to uncover new insights.</li></ul>

Product Management

Marketing

Product Design

Figma

Data Analysis

Supervised client relationships, MarCom team and various digital campaigns for the agency to ensure overall campaign success and highest level of client satisfaction.

Utkarsh Sharma

I help businesses set up their marketing technology stack.