Technical and Professional Writing

UX Foundations: Content Strategy

UX Foundations: Information Architecture

Design Thinking: Understanding the Process

Bachelor's degree

- Composed press releases for artist’s upcoming tours (Jonquil).
- Worked with Dangerbird Records to promote The Dears, Eulogies and Maritime album releases/tours in Spring ’11.
- Pitched album releases, tours, and film releases to online and print media.
- Contributed to editing the proposal sent out to prospective clients/bands.
- Sought out and contacted bands as prospective PR clients.

Press Assistant

An independent record label founded in '94 representing artists such as of Montreal, STRFKR, Japandroids, and American Football. 

- Corresponds as the liaison between venue promoters for each band's show by providing promotional material, gauging ticket sales per market, and creating a marketing plan unique to each event.
- Sends weekly Soundscan reports to Nielsen.
- Coordinates and/or delegates press requests for all bands of Polyvinyl, and the label.
- Designs band emailers through MailChimp.
- Writes engaging news items for company's blog.
- In house print/online tour press campaigns with interview placements in weeklies and national publications.
- Designs and sends digital promotional album releases via Haulix.
- Contacts online/print publications for tour press.

Promotions Coordinator

Founded in 2006, The Bay Bridged is a 501(c)3 nonprofit arts organization utilizing new media and presenting live events to support the San Francisco Bay Area’s indie rock, folk, and pop music communities. Our mission is to maintain a dedicated public education campaign to encourage public appreciation of San Francisco Bay Area independent music and to provide unique opportunities for local musicians to perform, receive exposure, collaborate,
and create original works.

Editor

http://www.sfweekly.com/shookdown/2015/08/27/jenny-hval-plays-soft-dick-rock-at-the-chapel

Contributing Writer

I collaborated with the faculty at Grant Union High School to complete an application for the DROPS (Drought Reduction Outreach Program for Schools) Grant. We requested over three quarters of a million dollars in order to transform a campus parking lot into a beautiful eco-conscious quad. The major focuses were on water retention and community drought reduction education in a disadvantaged neighborhood.

Grant Consultant for DROPS application

- Published an article on the effects of hair dye on pregnancy in May '10.
- Contributed headlines and sub headlines. 
- Helped set-up and give input at photo shoots.
- Managed media lists, called in products/images, and mailed packages/issues.

Editorial Intern

A Canadian real estate website focused on cataloging all new residential developments in North America and connecting users directly with developers. 

My role as their Bay Area-based Community Manager entailed writing three news articles a week for their editorial vertical. I've written about everything from housing market trends to propositions that affect local displacement, and even a few articles about San Francisco's "Full House" house.

Community Manager

A three month contract as a publicist with the San Francisco Film Society for the 10 day 59th San Francisco International Film Festival, the longest running film festival in North America. Duties included researching and reaching out to press contacts with a focus on television. I also wrote multiple press releases for SFFS, helped manage red carpet events, and accompanied directors to their interviews.

Publicist -- 59th San Francisco International Film Festival

I stretched my copy editor wings at Sephora’s corporate HQ in downtown San Francisco. They needed a hand in cleaning up their internal communication for Sephora University, a career-building program available to every Sephora store employee. Executive-level PPTs, storyboard modules, voice-over scripts, you name it, I took a red pencil to it. Fun fact: they let me be the voice actress for a few of the online tutorials.

Copy Editor

Affordable opulence is the ultimate oxymoron, especially when dealing with Bay Area housing. But that’s the tone I was tasked with while writing about The Cove at Marina Bay, a $300k+ condo development in Richmond, CA. Contracted by real estate giant Polaris Pacific, I led the initial charge of introducing homebuyers to their future staycations via a multi-month email marketing campaign.

Copywriter

Figma is the first interface design tool with real-time collaboration. 

I wrote long-form blog posts concerning feature announcements, design news, case studies, and technical tips & tricks. I also ghostwrote articles on the executive level. 

For awhile I was listed as a "Top Writer in Design and Technology" on Medium: https://medium.com/@grlsgonevinyl

- Worked with the VP of Communications on a bimonthly basis to write the internal company newsletter, the Nerd Alert, which had an ~82% open rate 
- Collaborated with designers on in-product UX copy 
- Revamped the voice and style guide, compiled new user personas, and led the initiative to integrate Grammarly

Hiring Talent?

Valerie Veteto

Sr. Copywriter & UX Writer (ex Figma, Salesforce)