<ul><li>Provide guidance through strategic and tactical input to team members for successful execution of Organic Search campaigns</li><li>Research performance and analytics data, and develop key insights for quarterly and annual business reviews</li><li>Provide analysis, QA and insights for monthly reports</li><li>Work closely with account directors for campaign alignment with clients’ goals, and also with project managers in developing campaign project plans and SOW</li><li>Manage a team of in-house SEO managers and external contractors in achieving all performance KPIs, including optimization and troubleshooting recommendations</li><li>Provide support and recognition for team members and foster teamwork in order to drive motivation and retention; participated in team innovation meetings with creative input</li><li>Assist in the training, individual development, on-boarding and mentoring of new hires</li><li>Contributed to the development of new product offerings and practice innovations</li></ul>

William Álvarez

Experienced SEO Profesional, servicing brands in North America and Latin America.