Experienced UX designer driving business growth through user-centric designs across platforms.

varsha kriplani  • Peerlist

<h4 class="rich-heading">Background:</h4><ul><li>Users of myysports were not updating the app, resulting in a significant portion of users still using the old version.</li><li>Outdated versions caused technical issues and hindered user experience.</li></ul><h4 class="rich-heading">Problem Statement 👿:</h4><ul><li>20% of users were using the old version of the app, leading to a range of technical issues and limitations.</li><li>Users' reluctance to update the app impacted their ability to access new features, bug fixes, and performance improvements.</li><li>The high percentage of users on outdated versions indicated a need for a solution to ensure all users were on the latest version for optimal experience.</li></ul><h4 class="rich-heading">Solution💡:</h4><ul><li>To address the issue of users not updating the app, we implemented a proactive solution.</li><li>The solution involved displaying a pop-up modal box that appears when users engage in match creation or other creation processes within the app.</li><li>The modal box notifies users about the availability of a required app update, emphasizing the importance of updating for a seamless experience.</li><li>The pop-up explicitly guides users to the respective app store (Play Store or App Store) for updating their app.</li></ul>

Reigniting UX: Empowering Users with a Compulsory App Update

Motivation: The motivation behind this case study was to address the often overlooked aspect of empty states in app design and transform them into engaging experiences for users. By focusing on icon design and UX writing, the goal was to enhance user interaction and provide valuable opportunities for engagement.Challenges: The challenges involved ineffective existing empty states that left users confused or disengaged. The lack of clear visual cues, concise messaging, and interactive elements hindered the user experience and app usage. The challenge was to overcome these issues and create effective empty states.Personal Contribution: As a UX designer, my contribution involved creating moodboards for visual inspiration, designing icons in Figma, and collaborating with stakeholders. I also contributed to refining the UX writing based on AI-generated content. My aim was to ensure user-centric and visually appealing designs that addressed the identified challenges.Measuring Success: Success was measured through data analysis. Key metrics included user engagement, comprehension of empty states, and overall user satisfaction. The impact on user behavior, such as increased app usage and decreased user frustration, was also considered.Overall, the case study highlighted the importance of strategic and user-centered design in creating effective empty states and showcased the positive impact of thoughtful icon design and UX writing on the user experience.

From Void to Experience

Project: Streamlined Onboarding Experience through Guest login.Motivation: The motivation behind this project was to enhance the onboarding experience for new users, aiming to increase user engagement, retention, and overall satisfaction. The existing onboarding process had room for improvement, with user feedback indicating confusion and drop-offs at various stages.Challenges: The main challenges were to identify pain points in the existing onboarding flow, simplify the process without sacrificing necessary information, as there was a hight rate of user drop off during the onboarding.Personal Contribution: As a UX designer, I played a key role in leading the redesign of the onboarding experience.I collaborated with the product team to define user personas and develop a clear onboarding strategy. I designed prototypes communicate the proposed changes effectively.Measuring Success: Success was measured through various metrics, including user engagement, completion rates of onboarding steps etc. Positive user feedback and a significant increase in user retention and engagement were indicators of a successful onboarding redesign.Outcome: The streamlined onboarding experience resulted in improved user satisfaction, reduced drop-offs, and increased user engagement.

Revolutionising User Onboarding by guest login at MyySports

The credit card payment screens were created with the goal to provide a safe and easy way for users to pay. Here, I have used the gestalt laws of heuristic evaluation.

Credit Card UI Screen

HealthyCarely is on a mission to make quality healthcare affordable and accessible for over a billion users by providing services such as appointment booking, doctor consultations, etc. Here, I have used the ‘F’ pattern eye-tracking techniq

HealthyCarely Landing Page

TransferMe is a money transfer partner which is an easier way to pay and get paid online. I designed splash screens and onboarding screens with prototypes and a light-dark theme transition. The screens are designed with a minimalistic effec