Attended as a volunteer and contributed to the event after interview and training session.

Tour de Taiwan國際自由車環台賽，國際自由車總會(UCI)認證的大型頂尖國際賽事，亦除大陸外超越日本及韓國最指標性的亞洲區規模最大的賽會，也是台灣自行車界影響最廣的國際職業自由車多日賽。

於此競賽擔任台北站之競賽活動志工，協助場邊活動之進行與管理活動秩序。

Volunteered and contributed to the event.

• Managed a group buying online platform which aimed at student collective buying service, and developed business projects for specific festivals, student activities, or cooperation with students' organisations to promote related products or services.
• Achieved 200+ orders in one project in one month which targeted both offline and online consumers by designing multi-pronged and comprehensive marketing strategy
• Identified student’s needs and optimised website performance with coding, analysing skills and consumers data

YOGO official website：yogobuy.com.tw

Sharing and introducing Taiwan independent music news, live reviews, and websites that collect classic songs.

・Recording and sharing Taiwan independent music shows and reviews,  interviewing with them and operating social media to interact with fans. 
・Participating in decision of monthly themes of  music magazines, editing and copywriting for advertisements of Taiwanese indie music bands.

<ul><li>Deliver analytical/research reports and provide insight to both marketing and development sides with proficiency in SQL, Python, Tableau (data visualisation tools), Excel, API etc.</li><li>Partner with the development and marketing teams to test and deploy new tracking solutions, while monitoring and optimising existing integrations on the production and live environment.</li><li>Experienced in extracting, combing and analysing data from key systems including Google BigQuery, SQL Server, Google Analytics (GA360), Google Tag Manager. </li><li>Build group-wide customer funnel reports on analysing customer behaviour, engagement performance, conversion rate improvement etc.</li></ul>

Python

SQL Server

Data Analysis

Data Analytics

Google Analytics

BigQuery

JavaScript

Tableau

Excel

<ul><li>Deliver pre and post experiment analysis on a/b testing design, tracking, refinment, and drive web and app products sucess with actionable insight through SQL, Python, Excel/Google Sheet, 3rd Party API connection with product teams.</li><li>Build the automated solution for end-to-end a/b testing analysis insight flow to optimise the data collection, analysis process, and speed up the product design iteration (reducing 40% time)</li><li>Optimise customer behavioural data by managing web analytics tools including Google Analytics 360, Google Tag Manager, Heap, and building the tracking plan throguh collaborating with development team.</li><li>Contribute business-wide analysis on integration and acquisition assessment.</li><li>Proficiency and deply application on several data/analytics tools including: Google Analytics 360, Heap Analytics, Google Optimize, BigQuery, Python, Periscope (Sisense)</li></ul>

Periscope

Sisense

HTML / CSS / JavaScript

Heap

<ul><li>Managed the CRM system (500+ members) and operated Email marketing strategies with customers information data and interviews for improving internal service process.</li><li>Analysed and optimised user experience and website landing pages and edited marketing copy for the official blog.</li></ul>

・Enhanced and familiarised myself with back-end coding skills and structure knowledge. 
・Strengthened online users' retention by conducting testing, QA execution and deployment for improving the user experience.

Rails

<ul><li>Developed and conducted online marketing strategies for clients including building websites, online ticketing, search engine optimisation (SEO), Email marketing, content marketing. </li><li>Analysed online performance and launching digital advertisements including Facebook, Google Adwords etc. Experiences (recent): 2016 CONQUER Obstacle Challenge Taiwan 2017 OlympiCare Taiwan</li></ul>

Content

Senior Product Analyst @ Bloom & Wild

・Built, managed and maintained the official website of Passport to Taiwan Festival in Manchester (UK)
・Planning and executing SEO and website design strategies for the audience in England (UK)
・Designing marketing strategy development of Pa

Passport to Taiwan Festival (UK)

・Designed and conducted online PPC campaigns and SEO strategies and managed the website to optimise user experience. 
・Boosted successfully the mobile search result performance for websites from page 10 to page 1 in one month with data coll

ACE+ Business Centre | 王牌商務中心 - PPC Advertising / SEO 

・Designed and conducted online PPC campaigns (Google Adwords) and managed the website to optimise user experience.

Mokshah | 解脫協會 - PPC Advertising

・Designed and conducted online PPC campaigns and SEO strategies and managed the website to optimise user experience. 
・Generated successfully more than 20 business cooperation projects in one month and obtained substantial exposure from mas

Jubie Illustration | Jubie 喜帖插畫 - PPC Advertising

• Developed online strategies for 2017 OlympiCare Taiwan (specialize in medicine and health for elderly) in building official sites, online ticketing, and improving online performance and management for event process


2017 OlympiCare Taiwan (Medical Conference) - Online Marketing Manager

• Launched and managed online campaigns for clients with Facebook Ads, Email marketing etc. - generated £100K revenue in 2 months. 
• Built official websites and ticketing service websites with customers data and analysing skills for
the cl

Yen-Jung Cheng

Senior Product Analyst @ Bloom & Wild