With the Great Indian Marketing Show, my friend Kaushik Satish and me bring you stories and experiences of marketing leaders behind some of the most pioneering brands in the world. Our aim is to uncover not just what marketers do, but how. And to do it in a way, that's fun, creative and compelling.

The show cuts through the jargon, eschews the 30,000 feet view and gets to the brass tacks. At the end of every podcast, we want you to walk away discovering something new; something that adds value to your career and life!

At HackerRank, we empower some of the worlds most innovative brands to build great teams end-to-end, fully remote and from anywhere in the world. 

In my current role, I strive to scale our demand generation efforts to have a direct tangible impact on our revenue funnel, scale our thought leadership programs across new age formats like livestreams, podcasts, gated assets and more. I'm also responsible for running HackerRank's Social Media Channels globally which have over 1.2 Million Followers across platforms with a distinct focus on two specific audiences - B2B & B2C which are targeted at a combination of over half a dozen personas.

Was responsible for the development and execution of the company’s go-to-market strategy as well as market awareness, demand generation, and field enablement programs. My direct responsibilities included product marketing, public relations, digital marketing, demand generation and customer marketing.

My role at LinkedIn was to partner with clients in India and help them understand the value of direct sourcing, impact of social recruiting and the importance of employer branding in the digital age. On a day to day basis, I strived to determine my clients' recruitment goals, drive best practices and maximize usage of their LinkedIn hiring solutions. I shared industry trends, best practices and offered product consultation and education for clients to optimize their recruitment processes and talent brand.

I worked with a cross-functional global team to deliver market insights, customer education and change management support which enhanced client adoption and engagement of LinkedIn’s transformational technology.

In years 2013 and 2014 at LinkedIn, I've consulted with the likes of Microsoft, Amazon, eBay, Flipkart, InMobi, Oracle, Mercedes Benz, Target, Honeywell and iGate and helped them build, engage and nurture their Social Recruiting Strategy and Employer Brand.

In 2015, I was fo

Was part of the Global Talent Acquisition Social Media strategy team responsible for crafting and executing the Talent Acquisition Social Media strategy in India. Supported social media channels to help effectively communicate Dell's Employment Brand as well as increase overall application rate & hires from social media.

Researched & recommended best practices / uses of Social Media in India from the Talent Acquisition perspective. Work extensively on Employment Branding for the India region beefing up Dell India's Employer Brand quotient across different talent marketplaces. 

Upskilled the Dell India Talent Acquisition Team on using different social channels like LinkedIn, Twitter, Facebook, Quora, Glassdoor, Youtube and Klout to improve their social personas, scale their professional brands, improve their abilities from a direct sourcing standpoint and transform into new age recruiting rockstars.

As Chief Executive of Talent Onions, I was responsible for the vision and business strategy behind Talent Onions - one of India's leading recruitment and executive search firms. 

On a regular basis, I collaborated with HR business partners and business leaders to define appropriate specifications for approved immediate and future internal and external positions

Networked and maintained relationships with key candidates and candidate communities (local and non-local) to enable short immediate hiring and long term opportunistic hiring plans.

Ensured effective client and candidate management. Liaisoned with the hiring team for calibration in interview process to achieve better conversion ratios. Was responsible for Managing the Search process and Delivery.

Clients included Deloitte, Morgan Stanley, KEC Group, Ambuja Cements, Loyalty Rewards and more.

Founded an led an internet consulting venture that focused on web 2.0, website development & e-commerce solutions. From marketing and sales to developing creative content in Photoshop to installing and customizing Open Source Platforms like Wordpress, Joomla and Magento - did them all. 

Catered to a whole bunch of small and medium enterprises spread across US, UK, Australia & India. 

Offered a deliberate set of business solutions focused on brand extension and integration. Built world-class, customer-focused web sites, intranets and extranets, supported by interactive marketing and advertising campaigns. 

Engaged in E-business solutions through a wide range of services in the form of Search Engine Optimization, Search Engine Marketing, Mobile Content Development, Mobile Gaming, SMS Applications, Corporate Utility products and Creative Content Development.

Aadil Bandukwala

Senior Director Marketing at HackerRank. B2B SAAS Marketer. Author. Podcast Host. Serial Holidayer. Loves Cake!