This project leverages Ads Data Hub to extract valuable insights from digital marketing data, customer interactions, and first-party CRM data. The structured queries cover a range of analytical tasks, including audience segmentation, conversion path analysis, targeted segment performance, and CRM profiling. The goal is to enable data-driven decision-making by combining information from various sources, such as Google Ads, Campaign Manager, and Customer Relationship Management (CRM) databases, utilizing the powerful capabilities of Ads Data Hub. The organized queries facilitate a comprehensive understanding of user behavior, advertising effectiveness, and the impact of targeted marketing efforts on customer engagement and conversions.