Credit Card Sales Analysis – Power BI Dashboard

This Power BI project provides an in-depth analysis of credit card sales and customer transactions, offering valuable insights into revenue trends, transaction behaviors, and customer demographics. The dashboard is designed to help businesses understand key performance metrics related to credit card usage.

🔹 Key Features & Insights:

• Revenue & Transaction Trends: Weekly, quarterly, and yearly revenue comparisons with detailed transaction counts.

• Customer Segmentation: Analysis by job type, income level, education, and age group.

• Spending Patterns: Breakdown of revenue by expenditure type, including grocery, fuel, entertainment, and travel.

• Card Category Performance: Insights into revenue generated by different card types (Blue, Silver, Gold, Platinum).

• Transaction Methods: Comparison of chip, swipe, and online transactions.

• Geographical Insights: Revenue distribution across the top-performing states.

• Customer Behavior: Insights into account delinquency rates, activation trends, and income-based spending.

📊 Tools & Technologies Used:

• Power BI Desktop for data visualization and report generation.

• Data Modeling & DAX for calculated insights.

• Interactive Filters & Drilldowns for deep analysis.

This dashboard helps businesses optimize credit card offerings, enhance customer targeting strategies, and drive better decision-making through data-driven insights.