• Created a high fidelity prototype for a mental health networking application by implementing virtual masks and voice modulation for anonymity among users. • Conducted Primary and Secondary Market Research to estimate total addressable market size along with customer demographics and psychographics. • Analyzed data and derived insights from remote surveys of over 500 customers and 20 one-on-one interviews to model application features of support groups. • Formulated models for revenue projections, established viable revenue streams, performed break-even point analysis and estimated payback period