A large, international B2B travel services company (1+ billion revenue) tasked us to define customer segmentations for 7 partner brands, in the domains of air, hotel, timeshares, cruise and car rental. I worked here an the Software Architect of the project, helping the customer to understand overall member travel experience and how they’d like to earn and spend loyalty points and credits by diving deep into they business and create and describe proposals of improvements for them.