- Collaborated with Bulgari to position Octo Finissimo as a contemporary watch icon, blending Italian design with Swiss craftsmanship - Conducted industry analysis, competitive benchmarking (Cartier, Rolex, Audemars Piguet), and customer segmentation to craft targeted strategies - Proposed communication and distribution plans tailored to global markets (China, Europe, India) within a €5M budget - Designed marketing recommendations, including cultural storytelling, influencer campaigns, and sustainability-focused initiatives - Delivered a comprehensive strategic framework to enhance Bulgari’s brand equity and expand Octo Finissimo’s market presence