- Collaborated with Nespresso in a brand development strategic project for a Master’s course - Designed a loyalty program for Nespresso’s mobile app, supporting the launch of the premium coffee vending machine, Intervallo - Conducted in-depth market analysis and consumer research to tailor the program to Nespresso’s customer base - Developed strategic recommendations for customer engagement and retention through app-based loyalty features - Led a high-performing team, achieving the top project grade of 100%