- Led a strategic IMC project for Nestlé’s food division, creating “Krix,” a Swiss-made, sustainable cricket-based protein bar - Conducted market research and consumer profiling to address the barriers of entomophagy and position the product as a premium, eco-conscious alternative - Developed an integrated marketing strategy, including media planning, sponsorships, influencer campaigns, and event concepts - Proposed a 12-month campaign plan with a CHF 5M budget, aligning communication strategies with measurable KPIs for brand awareness and sales conversion - Delivered a detailed final report and presentation with actionable recommendations to establish Nestlé as a leader in sustainable food innovation