With 10+ years of experience in digital product design and user research, I am a data-driven and user-focused leader who partners with B2B and B2C corporates and startups. Currently, I manage the UX/UI design team at Tap Payments, a leading online payment platform in the Middle East and Africa, and lead the product design projects at Netwrix Corporation, a global software company that provides visibility and governance solutions.

My mission is to design natural and human-centric systems for people across different digital touchpoints and to give voice to the user and understand their needs, desires, and goals. I apply design thinking and sprint facilitation, customer development and research, usability testing and prototyping, design system creation and management, and product strategy and roadmap management to deliver remarkable and simple solutions to the end users. I also have high familiarity and experience with front-end and back-end technology stacks and engineering operations.

Ammad Ahmed

UX/UI Product Design Manager @ Tap Payments | UED Expertise