LUMA - Citrus Fizz is a generative AI beverage commercial built around bold color, summer energy and graphic-driven product storytelling.

The piece combines high-speed product cinematography, pop-fashion styling and Memphis-inspired motion graphics to create a playful, premium commercial language around a fictional citrus soda brand.

Visually, the film moves between macro product detail, poolside fashion performance, stylized liquid worlds and fast split-screen editorial layouts, all tied together by a bright palette of lemon yellow, cobalt blue, cyan and hot pink.

The central challenge was balancing the commercial clarity of the product with a more expressive visual identity — allowing the can, its condensation, carbonation, citrus elements and liquid motion to remain the hero while the surrounding graphics added rhythm, attitude and memorability.

Typography, geometric shapes, halftone textures, checkerboard accents and animated wave forms were treated as part of the campaign world rather than simple overlays, helping the spot move between product beauty shots and more energetic lifestyle moments.

The result is a short-form generative AI commercial exploring how product visualization, graphic design, fashion styling and motion can come together in a bright, contemporary advertising format.