Convert Client situationship into relationships

Helloooo,

I hope you guys had a great Valentine’s week…

Like me—Alone. :(

But…

I’m not here for that.

I’m here to talk about the situationships you’re having with your clients.

The ones where they want you, but they’re not sure.

You’ve been following up for six months now.

You guys have been on multiple calls and…

Still, no clear YES or NO.

They’re exploring other options.

And the worst part?

They’re comparing you with others. (GASP!)

Are They Wrong for Exploring Other Options?

Let’s be honest.

What do you offer that can’t be offered…

FOR CHEAPER?

There are plenty of fish in the sea offering the same services as you.

I can create a website.
You can create the same website.

I’m charging 25-30k, you’re charging 10-15k.

The clear choice for the client is YOU.

BUT!!!

You can increase your chances of getting hired. HOW?

Your First Call = The First Date

As you know, in any relationship, COMMUNICATION is key.

Your first Date Call with a client is the most important call.

Be a good listener.

Before telling them how awesome your websites are…

Ask about them.

• What is their business about?

• What are their intentions with the website?

People love talking about themselves.

Instead of asking:
❌ “What type of website are you looking for?”

Ask:
✅ “Tell me about your business. What problem do you solve? What’s your message?”
✅ “What’s the goal of your website? Lead generation, sales, signups?”

Based on these answers, offer solutions.

Your PRICE should be based on the SOLUTION and the BENEFITS they get.

Why Clients Keep Ghosting You

If you’re offering a website like 10,000 other people and they’re offering a lower price…

You’ll only get:
🗣️ “I’ll get back to you.”
🗣️ “I’ll think about it.”
🗣️ “But the other guy is cheaper.”
🗣️ “It’s not you, it’s me.”

(Spoiler: It’s YOU.)

How to Avoid the Situationship Trap

Some clients are lost souls. They don’t realize how much potential they can unlock with a website.

It’s on you to take them on a good first DATE.

A date that’s well-planned and structured.

You should walk away with a definite YES or NO.

The maximum number of dates? 3. Okay, maybe 4. But not more.

More than 4? You’re in the situationship trap.

“Maybe.”
“We’re thinking.”
“We’ll discuss internally.”
“We’ll let you know.”

These are all 🚩 Situationship Traps. 🚩

Remember: No answer = Probably a NO.

Don’t waste time chasing.

And here’s the kicker—not every client is worth saying YES to.

By the end of your first call, even you might say NO to a client.

Build Relationships, Not Just Transactions

Your first call should be direct and clear.

✅ Be prepared with questions.
✅ Guide your client.
✅ Offer solutions.
✅ Give your price (negotiate, but not too low).

If they want to work with you but don’t have the budget, offer Plan B.

Plan B = A long-term plan.

Offer essential services for their budget.

As they generate revenue, you execute the next steps and keep charging.

BASICALLY: Ongoing work = Monthly payments.

Relationships don’t build in a day.

It starts with:

• How you present your offer

• The strength of your solution

• How you stand out from the crowd

Connect with clients on a personal level.

(Not too personal—I don’t need to know what they are having in breakfast or what they are wearing.)

But relate to their pain points, frustrations, and challenges.

Build relationships. Offer value. Give nud solutions.

Thanks for reading. I think I’ve covered everything.

Catch you next Valentine’s.