Stop Pitching. Start Connecting.

What’s really going on...

Most freelancers chase clients with cold pitches and generic offers.
The real move? Figure out what’s keeping them up at night—and fix that.

Sell the outcome, not the service

Nobody wakes up wanting a "website redesign."
They want more leads. More sales. Less headache.
That’s what you’re really selling.

Make it about them

Cookie-cutter solutions don’t cut it.
Show them you understand their goals—and build something that actually gets them there.

People hire people they like

Skip the fake small talk.
Get curious about their business.
Find out what they care about.
Be normal. Be helpful.

Your portfolio? It’s your proof.

Don’t just show pretty websites.
Show the results.
Show the wins.
Show why it worked.

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