A Django-based internal tool that evolved into a full-fledged product for the Digital Marketing team. It streamlines the process of uploading, managing, and tracking marketing creatives. • Built using Django REST Framework, MySQL, and S3 for storage. • Implemented role-based access for users like Creators, Approvers, Downloaders, and Super Admins with custom privileges. • Integrated OpenAI for automated compliance checks and Deepgram for video transcription. Designed backend workflows to align with the real-life needs of marketing teams, improving efficiency and traceability.