I supported diversity, equity, and inclusion efforts within the Board.

I trained with, instructed, and mentored athletes on the team.

I support the program around maintaining close community connections within the graduated classes of the Harvard Track & Field team.

I design web interfaces, graphics, and user workflows for the ACS Publications web delivery platform and allied websites.

The Spoons Consultancy is a Black women-run and staffed creative consulting firm that specializes in business development strategy, and high-impact brand launches, social campaigns, and turnkey activations. From ideation to implementation, we offer a fresh, intersectional perspective that will keep brands relevant for all the right reasons.

Supported the Pathology Innovation Collaborative Community (supported by the MGH Pathology Center for Integrated Diagnostics) to design and develop a responsive website to improve usability and organization of content.

Supported the MGH Pathology Center for Integrated Diagnostics Core Lab to design and develop a responsive website to improve usability and organization of content.

- Facilitated a branding workshop to tease out the origin and core of the brand, identify brand priorities, highlight key targets.
- Designed a unique logo that emulates the tone and feel of the brand and the founder.
- Crafted a color and font family to reflect the femininity and sophistication of the brand.
- Designed and developed a responsive website, incorporating brand identity.

Facilitated a branding workshop to tease out the origin and core of the brand, identify product priorities, highlight key consumer targets and map out user journeys.  Selected a distinct user story that highlighted the core problem the app is solving and showcased the key features and usability of the app to create a compelling and seamless pitch presentation.

Brand Development
- Designed a unique logo to marry together the tech and music foundations.
- Crafted a color and font family to reflect the vibrancy and boldness of the brand.

UI / UX Development for Mobile App
- Developed hand sketches and wireframes of screens to showcase key app features.
- Designed visually captivating app screens in Adobe XD.
- Created a workable prototype file for future development.
- Directed video demonstration of user journey for use in pitch presentations.

- Facilitated a branding workshop to tease out the origin and core of the brand, identify brand priorities, highlight key targets.
- Designed a unique logo that emulates the tone of the brand and references the purpose.
- Crafted a color and font family to reflect the seriousness yet inviting nature of the brand.
- Designed and developed a responsive website, incorporating brand identity.
- Implemented an automated lead intake process to reduce manual repetitive tasks.

Designed social media campaign graphics to generate engagement for the And Still I Vote campaign, and shape the national narrative around voting rights by activating local communities to fight voter discrimination.  The ASIV campaign was launched by the Leadership Conference on Civil and Human Rights.

- Consulting on user interface (UI) design for websites, mobile apps, and software
- Consulting on user experience (UX) for websites, mobile apps and software
- Strategized branding and marketing plans
- Scoping and contracting
- Client relationship management

Autumne Franklin

Product, Brand & Graphic Designer | Enhancing user experiences with creative and strategic design thinking 💡