An article for your peer list — share with founders, marketers, and agency owners in your network

If you run ads across Google, Meta, TikTok, or LinkedIn, you've probably felt this:
Too many tabs. You log into four or five platforms every day just to see how things are performing.
Numbers that don't add up. Google says one thing, Meta says another. Blended ROAS is a guess.
Hours on reporting. Manually pulling data, building spreadsheets, and still not sure what's actually working.
The stats back it up: 62% of marketers use 10+ tools, and nearly half say their stack feels fragmented. One in three say cross-channel measurement is their biggest challenge. And about 47% of ad budget is wasted without proper attribution — platforms over-claim, and we under-optimise.
You're running ads but don't know what's actually working — Google says one thing, Meta says another. You're making budget decisions on blended numbers that don't add up. Without a single source of truth, every pound is a guess.
You're switching between four or more platforms every day — Log in to Google. Log in to Meta. Check TikTok. Check LinkedIn. By the time you've seen everything, you've lost an hour and still don't have one clear picture.
You're making budget decisions on gut, not data — Which channel deserves more spend? Which campaign should be paused? Without unified attribution and ROAS clarity, you're flying blind. That costs money.
65% of marketing is owned by the business owner — You wear the hat. You need clarity, not more tabs. 9–24 hours per week on manual reporting is time you could spend growing the business.
20+ hours weekly on client reporting — Your team spends 2–4 hours per client creating monthly reports. With 10 clients, that's 20–40 hours monthly that you can't bill for. (£1,600–£3,200/month in lost productivity.)
Managing hundreds of ad accounts — Each client has Google Ads, Facebook Ads, maybe TikTok and LinkedIn. You're logging into 30+ accounts daily just to check performance. 2–3 hours/day wasted on account switching.
Can't prove your value clearly — Clients see their ad spend going out, but struggle to understand the ROI you're delivering across multiple platforms. Client churn costs £12–24k annually per lost account.
→ See how Alpomi helps agencies
No single source of truth across brands — Each brand or region runs its own stack. Consolidating view and attribution is a constant battle.
Team silos are preventing collaboration and governance — Marketing, brand, and regional teams work in isolation. No shared visibility or control.
Wasted budget from fragmented platform oversight — Duplicate spend, overlapping campaigns, and no portfolio-level view of efficiency.
20+ hours per week on manual reporting — 14.5–20+ hours typical. $26.8B in global programmatic waste annually from fragmented oversight.
→ See how Alpomi helps enterprises
Inconsistent metrics and reporting across locations — No single view of which locations perform.
Keyword cannibalisation and brand consistency issues — Fifty locations, each with local campaigns. Central oversight is fragmented.
Stale centralised reporting — doesn't reflect local performance.
→ See multi-location & franchise solutions
Platform ROAS inflation — Meta, Google, and TikTok each claim the same sale. You can't optimise when every platform says it won. 81% rely on flawed last-click attribution; platforms over-claim ROAS by 40–70%.
Shopify + ad platforms siloed — Revenue in Shopify. Spend in three ad platforms. No single view of product-level profitability. 40% of traffic is misattributed as Direct.
Product-level profitability invisible — You know total ROAS. You don't know which products or campaigns are actually profitable.
→ See how Alpomi helps e-commerce
Alpomi is a unified marketing platform that connects all your ad accounts and tools in one place. One dashboard. One source of truth.
Unified Dashboard — Google Ads, Meta, TikTok, LinkedIn, and more in a single view. No more switching between platforms. Real-time sync every 15 minutes.
ROAS & Attribution — Platform-reported ROAS is often 40–70% overstated. Alpomi gives you one consistent attribution view so you optimise on real data.
AI Recommendations — Campaign-level suggestions for budget shifts, creative refreshes, and where to scale. 25% average ROAS improvement.
Budget Pacing — Know when you're burning budget too fast or leaving it on the table. Get alerted before overspending.
Automated Reports — Generate performance reports in minutes. Schedule them monthly. White-label for agencies. No spreadsheets.
Creative Performance — Track which ad creatives perform best. A/B test images, copy, and formats.
Smart Alerts — Get notified about performance anomalies, budget alerts, and optimisation opportunities.
Multi-Client Portfolio Dashboard — All clients in one dashboard. Switch between accounts with a single click. Portfolio-wide analytics.
White-Label Reports — 5 min vs 2–4 hours per report. Your logo, your colours. Scheduled delivery to clients.
AI-Powered Optimisation at Scale — AI analyses every campaign across all clients 24/7.
Team Collaboration — Up to 25 users. Role-based access. 3x more clients per team member.
Client Health Monitoring — Churn risk alerts. Performance trend monitoring. Early warnings.
Multi-Brand / Multi-Location Dashboards — One platform for every brand and location. Compare, benchmark, and report at the group level.
Role-Based Access & Permissions — Governance built in. Control who sees what. Audit trails and approval workflows.
Centralised AI Optimisation — AI that works across your entire portfolio. Recommendations at scale.
Enterprise Reporting & SLA — Scheduled reports, custom templates, guaranteed uptime.
Product-Level ROAS — See which products and creatives drive margin. Optimise at SKU level.
Peak Period Tracking — BFCM, Christmas, Summer Sale, product launches. Full visibility and pacing.
Growth Command Centre — One hub to switch contexts without losing the big picture. 20 features across Marketing, Sales, and Management.
Integrations — Google Ads, Meta, TikTok, LinkedIn, Shopify, HubSpot, Mailchimp, Salesforce, and more.
Full Feature Catalog — 55+ built-in dashboard cards. Custom Card Builder. Industry-adaptive views.
Founders & SMEs — If you're running marketing yourself (65% of small businesses do), you need clarity, not more tabs. See Retail, Professional Services, SaaS & Startups.
Agencies — Multi-client portfolio dashboards, white-label reports, and AI optimisation at scale. Cut reporting time from hours to minutes. See E-commerce, Hospitality, Full-Service, PPC, B2B Lead Gen.
Enterprise teams — Multi-brand and multi-location dashboards with role-based access, governance, and centralised AI. See In-House, Multi-Location.
E-commerce & DTC — True ROAS, product-level performance, Shopify integration. See DTC, Multi-Channel.
We've been using Alpomi and it's made a real difference. Instead of juggling platforms and guessing at ROAS, we have one place to see what's actually working.
Here's what others are saying:
"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
— Andy Murrey, CEO & Founder, Meiyo
"Finally a platform where you have everything in one place. Can't recommend enough, especially for scaling businesses looking to reduce marketing waste."
— Iveta Pudilova, CEO & Founder, NNT
"Alpomi has saved us thousands of hours of work. We're able to spin up marketing campaigns and increase our outreach goals."
— Niall Burgess, COO & Director, The Book Shelf
"I waste so much time everyday switching between all the platforms I use and learning how to use new channels. I cant wait to use Alpomi to manage everything."
— Kritesh Bisht, CEO & Founder, InStudents
Alpomi is backed by Google for Startups, Innovate UK, Barclays Eagle Labs, AWS Startup Programs, and others.
30-day free trial — No lock-in. See if it fits your workflow.
Transparent pricing — No surprise fees. View pricing.
Quick setup — Connect your integrations and you're up and running. See integrations.
Get started: alpomi.com
Book a demo: alpomi.com/demo
Contact sales: alpomi.com/contact
If you're tired of fragmented marketing data and want one platform that actually makes sense, give Alpomi a look. I'd love to hear what you think.
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