Checking out is often the most complicated part of placing an order online, and many users end up abandoning their order. To simplify this, we have introduced 1StepCheckout. Now, many users who had earlier logged-in to the site, will find that upon initiating a checkout, they do not have to fill Step 1 or Step 2, and will be directly landing on Step 3 of the checkout. This leads to a smoother flow and reduced steps/information to be filled by the customer. Which will ultimately lead to easier payments and better conversion rate for Tolexo.