How To Improve SEO Of My Peerlist Profile

A few days ago I received a message on Peerlist, praising how good Peerlist SEO is.

But this is not the first time Peerlist's SEO is recognized and appreciated. It took a lot of research, experiments, and iterations over a period of time.

We have worked really hard to make sure that your Peerlist profile gets ranked on search engines when someone search for your name or your role (product designer, frontend developer, etc.)

To achieve better results, your contribution in this process is important.

Therefore, I've put together some guidelines to enhance the SEO of your Peerlist profile.

Understand the Basics of SEO

Before diving into specific strategies for Peerlist, it’s important to understand the fundamentals of SEO. I know that you know most of these. But still, let's brush up a bit,

• Keywords: Words or phrases that people use to search for content online. In your case, you need to decide for which keywords your profile should be discovered. Your name is one keyword, role could be other, and so on.
• Meta Tags: HTML tags that provide information about a webpage. In our context — bio, profile tags, about and resume section, and more.
• Backlinks: Links from other websites to your Peerlist profile.
• Content Quality: High-quality, relevant content is prioritized by search engines.

Let's Start With Basic Profile

This is the most important section of your Peerlist profile. Because this is the first thing a visitor sees and also the search engines. So don't take this one lightly.

Your Name

Make sure you're using your correct name by which people might search for. Don't use any sudo name or username.

Write a Compelling and Keyword-Rich Bio

Your bio is a critical section for both SEO and engaging visitors. It should be concise yet descriptive, incorporating keywords naturally. Here’s how to enhance it:

• Use Keywords: Identify keywords relevant to your industry and profession. Tools like Google Keyword Planner or Ahrefs can help find these keywords.
• Tell a Story: Make your bio engaging by telling your professional story, highlighting your skills, experiences, and achievements.
• Example: With 5+ years in full-stack development, I specialize in JavaScript, React, and Node.js. I'm passionate about open source, building side projects, and sharing insights on my tech blog.

Appropriate & Relevant Profile Tags

Profile tags are nothing but the tools and tech stack you're expert in. They are not only relevant for search engines but also for Peerlist's native search. I will talk about that in a separate article sometime.

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Your Work Tab aka Portfolio

When you integrate your work from other portfolio sites, we also add an outbound link to them. Which creates a cluster of your similar/other profiles. It helps search engines to understand that these are of the same person.

I will talk about backlinks in detail below. It's the most important part.

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Resume

We use a lot of information from your resume to optimize your profile for SEO. This includes everything you add on your resume, except the volunteer section.

This is the place where you can actually leverage the power of SEO by making sure you add as much relevant information as possible. Consider this page as a blog post about you. Where you add your job titles, what role you played in those companies, tools and tech stack you used, etc.

Make sure your resume section is complete with all the relevant information about you as a professional. We do not let your profile to be indexed by search engines if it's incomplete.

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Leverage Backlinks

To make similar link cluster even stronger, you need to link back your Peerlist profile from your other profiles as well. For example, GitHub, Dribbble, Hashnode, X (twitter), etc. This significantly improves your profile's SEO.

Here are a few more ways I highly recommend to make the most of all of them.

• Add your Peerlist profile link in your social bio. Something like this 👇

• If you write guest posts for reputable blogs in your industry then include a link to your Peerlist profile.
• Add Peerlist profile link in your personal website's footer. This helps to build link reputation for your name.

You can download the Peerlist logo's. Or if you're looking for an icon, then Peerlist is available in these icon sets — Pikaicons, iconoir, and Simpleicons.