Sociology

It’s time to go beyond what’s expected in athlete endorsement - and we are starting with the most valuable audience in sports -  Professional Golf. We’re reimagining the game alongside our team of Tour Players and Brand Partners, igniting new possibilities, amplifying voices and building significant value for both sides.

Chairman

Managing Partner

Armstrong World Industries is a global leader in the design and manufacture of floors and ceilings. Started off in commercial division as a sales representative with Triangle Pacific Flooring Group responsible for selling commercial flooring in 3 states. Won contracts with major companies such as The Gap, The Limited and Simon Property Group. Armstrong acquired Triangle Pacific and I was promoted to East Coast Business Development Manager, responsible for national accounts, managing our distribution network and territory managers. I created companies’ first successful online marketing campaign which led me to resign and launch c2innov8.

Territory Sales Manager

c2innov8 specialized in search marketing and performance display advertising for SMBs and National Brands. Company provided disciplined, intelligent and measurable results through Internet marketing. Sold book of business to join The Grape, one of our clients.

Founder & President

The Grape was a synergistic wine bar and retail business. Hired to scale the business via franchising and joint venture partnerships. Raised significant capital to expand the success of the original business unit which opened in 2000.  2007 Nations Restaurant News Hot Concept Winner.

Partner

•Educated businesses on search engine advertising and display advertising/remarketing
•Fastest internet marketing consultant to hit $50,000 in monthly spend
•Top 10 Seller (out of 800), 130K monthly spend in 10 months
•Consistently ranked in top 3 of IMC's for monthly overall performance
•Interviewed prospective new IMC’s
•Trained and mentored IMC’s
•2008 Google Recognition in Sales Excellence winner

Senior Digital Presence Consultant

Promoted to head operations and sales growth for South Florida market.

•Responsible for the sales performance of 25 sales professionals, 3 account managers and 1 assistant manager
•Developed operational alignment across region, including standardization of sales reporting, training, on- boarding sales professionals and cadence of communication
•Made all hiring decisions
•On-boarded and trained all new sales leaders
•Served on Marketing & New Product Committee

Accomplishments
•Market Turnaround: Took #14 market into #3 producer in 10 months. 
•100% Revenue Growth: Doubled revenue in less than a year. 
•RSM of the quarter
•Selected to travel across the country to administer sales training techniques that increase 
 IMC productivity, development and success  
•Advised RL Europe Management Team on launch/mentored RL Europe Sales Leaders

SOLD: April 2014 to InSequent.

Thumb Friendly helps SMBs and National Brands engage with today's digitally connected consumer. 

As CEO of Thumb Friendly my responsibility is for the overall strategic direction, growth, profitability and management of the company. I am grateful to be working with a talented team that moves extremely fast. The ongoing worldwide adoption of smartphones, combined with transferring best in class innovation into profitable monetization strategies, continues to be the primary driver behind the exceptional growth of our exciting company.

Founder & CEO

Hired by CEO to transform revenue mix to more digital SaaS centric and prepare the business for strategic sale which was achieved.

Leadership of digital sales organization and blended media sales executives focused on helping local, regional and national advertisers increase their digital presence and awareness.

GM, Digital

Turned entrepreneurial vision into reality by building a location-intelligent demand side and data intelligence platform that helps brands of all sizes reach their desired audience.

2017 Coca-Cola Bridge Community Accelerator Selection.

VA² is a collection of experienced entrepreneurs, executives and Family Office partners who help advise and accelerate gritty founders looking to make the world a better place. We gather bold entrepreneurs, dynamic family offices and innovative companies around a common interest to achieve more than they could individually.

Hiring Talent?

Andy Katz

Girl Dad x3 | Managing Parter @ Trifecta Capital & VA² Co-Founder @Mercury