With the Season Collections at the University Store, it was important to capture the highlights of the particular period in the semester (i.e. textbook buybacks, winter intersessions, graduation, etc.) For the winter season, I focused mostly on warm, dry clothing while directing supplementary ads towards the lesser-known products of the fall semester. I was responsible for conceptualizing, planning, staging, editing, and also producing the finished advertisement. I was responsible for conceptualizing, planning, staging, editing, and also producing the finished advertisement.