About the Portfolio

This portfolio showcases the product management thinking and process of Geethika Priyanka, an experienced professional with seven years in enterprise integration. It highlights a strategic approach to product development, emphasizing making the right trade-offs rather than simply shipping features. The portfolio is structured around independent case studies that explore customer problems, validate ideas, evaluate trade-offs, and document the decision-making process for building products from inception to launch (0 to 1).

Key Areas of Expertise

• Backlog Ownership
• User Research
• PRD Writing
• Stakeholder Management
• RCA
• B2B Integration
• GTM Strategy

Product Management Process

Each case study follows a structured methodology:

1. Define the problem: Identifying who faces it, its frequency, and its severity.
2. Map the user journey: Utilizing Customer Journey Maps (CJM) and Jobs To Be Done (JTBD) to pinpoint friction points.
3. Research the market: Analyzing Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), competitors, and applying frameworks like Porter's Five Forces.
4. Scope the solution: Employing prioritization frameworks such as MoSCoW (Must have, Should have, Could have, Won't have) and RICE (Reach, Impact, Confidence, Effort).
5. Define success metrics: Establishing a North Star metric and mapping it to the AARRR (Acquisition, Activation, Retention, Revenue, Referral) funnel.

Featured Case Studies

The portfolio includes detailed case studies on six distinct products, each utilizing different frameworks:

• 0 to 1 · Full Product Case Study: Laundry Services Aggregator
  An end-to-end product case study built from scratch, focusing on user interviews that revealed the core pain point was anxiety and lack of visibility after handing clothes over, leading to a product pivot.
• Strategy Analysis · ONDC
  An analysis of the government-backed Open Network for Digital Commerce (ONDC) protocol, examining its unit economics, adoption barriers, and strategic focus for winning Tier 2 Indian markets.
• Root Cause Analysis · Nykaa
  A diagnosis of why Nykaa's customer satisfaction score has dropped, tracing the root cause from marketplace seller quality to last-mile delivery failures using a 5-Step RCA.
• Product Improvement · Naukri
  A proposal for improving the job search experience for active seekers by redesigning the core discovery flow using JTBD to better align the platform with user needs.
• Strategy Analysis · Paytm
  An unpacking of why Paytm pivoted away from its Payments Bank, analyzing the RBI action, structural compliance failures, and the strategic implications for Paytm's business model.
• 0 to 1 · B2B / Enterprise: Partner Onboarding Platform
  A design for a B2B partner onboarding platform for Indian MSMEs, leveraging seven years of enterprise integration experience to create a self-serve alternative to lengthy manual processes.

My Toolkit

The portfolio highlights the application of various frameworks across real product problems:

• Customer Journey Mapping (CJM): Used to identify user friction points.
• Jobs To Be Done (JTBD): Reframes features as user outcomes.
• Opportunity Solution Tree (OST): Maps outcomes to opportunities and solutions.
• MoSCoW + RICE: For scoping and data-driven prioritization.
• AARRR Funnel: Tracks key metrics across the user lifecycle.
• 5-Step Root Cause Analysis (RCA): A systematic approach to problem diagnosis.